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來源資料
頁籤選單縮合
題 名 | 成人繪本創作之後現代文化消費現象研究=The Study of Post-Modernism Cultural Consumption in Adult's Illustrated Books |
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作 者 | 薛家欣; 連德仁; | 書刊名 | 商業設計學報 |
卷 期 | 11 2007.11[民96.11] |
頁 次 | 頁134-153 |
分類號 | 826 |
關鍵詞 | 成人繪本; 文化消費; 多元文本; Adult's illustrated books; Cultural consumption; Multi-text; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來,成人繪本創作已於各國興起,並在出版市場佔有舉足輕重的地位,此成人繪本中豐富多元的故事性情節和圖像總能獲得閱聽人的青睞和喜愛。根據本研究發現,成人繪本的定義可歸納為自主性和判斷性達到成熟階段的成人所閱讀之繪本。事實上,成人繪本不僅掀起一波以情感為導向的設計風潮,更直接影響現今的文化消費現象。再者,廣受大眾好評的成人繪本創作,也逐漸以多元文本的形式發行並銷售,這不僅代表著新的設計商機,更映現出受後現代文化影響之時代特徵。本研究即針對成人繪本創作之後現代文化消費現象做一探究,並佐以文獻分析法和文本分析法,來瞭解成人繪本創作的深層意涵與其創造之文化認知。最後,冀能藉此整理出多元流行之行銷概念和其未來消費趨勢,做為預期貢獻與成果。 |
英文摘要 | In recent years, creating adult's illustrated books have been a special trend in the world. Audiences prefer to read adult's illustrated books because of their vivid illustrations and the depth of contents. Frankly speaking, adult's illustrated books not only lead the popularity of emotional design, but also affect the phenomenon of cultural consumption directly. Moreover, the value of adult's illustrated text applies to fashion products and start selling in the market. It represents a new business and marketing mode. Therefore, the study is focused on post-modernism cultural consumption in adult's illustrated books. The study will be using documentary analysis and textual analysis as the means to do the research. By analyzing reader response and consumer behavior, the main feature of adult's illustrated books is found and symbolized as multi-text exploring creativity in culture creative industry. |
本系統中英文摘要資訊取自各篇刊載內容。