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題名 | 地方居民態度對推動文化創意產業影響之研究--以苑裡鎮山腳社區為例=Attitude of Local People toward to the Promotion of Cultural Creative Industry--The Case of Shan-Chiao Community in Yuan Li |
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作者 | 鍾政偉; 賀力行; 謝宜伶; 陳桓敦; | 書刊名 | 鄉村旅遊研究 |
卷期 | 1:1 2007.06[民96.06] |
頁次 | 頁59-88 |
分類號 | 541.253 |
關鍵詞 | 文化創意產業; 地方認同; 社區參與; 居民態度; Cultural creative industry; Local identity; Community participation; Resident's attitude; |
語文 | 中文(Chinese) |
中文摘要 | 本研究欲知在地居民的態度是否為影響文化創意產業推動的重要環節,抽樣範圍為苑裡鎮山腳社區,以普查之戶數(根據苗朵縣戶政事務所94年2月之戶數統計表548戶)採地區抽樣法並進行問卷調查,共發出548份問卷,有效問卷份數為464份,並配合統計分析進而得到研究結果;其中,地方認同、社區參與、居民態度及文化創意產業推動之整體信度皆達0.9,屬高信度。根據分析結果得知在地居民之地方認同感與社區參與度越高對其態度具有顯著影響;最後透過多元迴歸分析發現,在地居民之地方認同、社區參與及居民態度與文化創意產業推動成正向關係,顯示地方居民認同文化創意產業推動可使地方產業延續傳承且代表其地方性特色,故願意協助推動此產業。但地方居民對於此案例尚未認同,因此建議業者及政府推動文化創意產業能重視地方居民的影響力,促使在未來其他文化創意產業亦能有效推動發展,成為台灣重要的發展產業之一。 |
英文摘要 | The research aims to investigate whether the attitude of local people would influence the promotion of the intention industry development or not. This study takes the residents living in Jin Liang Shing, where kiln industry is an important local industry as the research subject, and makes use the way of general survey to investigate. Approach of sampling used unit of a door by survey. There are 464 efficient questionnaires returned. Shown by the analysis, it can be seen that locals' acceptance is correlated with community involvement and attitude. Finally, this research uses pluralism to measure the relationship between locals' acceptance, community involvement and attitude and cultural creative industry and finds out the local residents believe the local industry could be continued through the development of creative local industry. However, the residents did not identify the case which has been discussed in this research. Therefore, it is suggested that the government should consider the influence of the local residents, and implement the project in local community. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。