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題 名 | 城市觀光意象、節慶活動發展衝擊與節慶活動發展態度關係之研究--以2014高雄燈會藝術節為例=A Study of Relationship among Urban Tourism Image, Festivals Development Impact and Festivals Development Attitude--A Case of 2014 Kaohsiung Lantern Art Festival |
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作 者 | 鍾政偉; 吳琬盈; 林惠惠; | 書刊名 | 島嶼觀光研究 |
卷 期 | 7:2 2014.06[民103.06] |
頁 次 | 頁74-98 |
分類號 | 992.014 |
關鍵詞 | 城市觀光意象; 節慶活動發展衝擊; 節慶活動發展態度; 結構方程模式; Urban tourism image; Festivals development impact; Festivals development attitude; SEM; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來,隨著人們休閒時間的增加,民眾的生活態度也趨於轉變,發展了具現代意義的節慶活動熱潮;節慶活動不僅建立了城市的形象,也為城市的發展與轉型帶來內在活力,不論是台南鹽水蜂炮、高雄內門宋江陣、元宵節的乞龜活動、澎湖花火節等,都顯示台灣特色節慶受到大眾喜愛。本研究模型探討城市觀光意象、節慶活動發展衝擊與節慶活動發展態度之影響關係;採用分層立意抽樣,回收有效問卷共879份,有效問卷回收率為91.56%。應用SEM進行研究分析,研究結果發現,整體模型適配度良好,各構面間存在直接與間接之影響關係,而變項間具有顯著相關。本研究也確立居民的(1)城市觀光意象對於節慶活動發展態度具有顯著正向影響(2)城市觀光意象對節慶活動發展衝擊具有顯著負向影響。(3)節慶活動發展衝擊對節慶活動發展態度具有顯著負向影響。節慶活動應考量活動的本意,使當地產業與居民生活文化融合,各縣市政府在這些活動上投入了許多人力及金錢後,是否能永續經營以及如何讓當地居民認同並支持,是需要重視及深入探討的課題。 |
英文摘要 | In recent years, the increasing of people's leisure time makes people's living attitude of life is change, they produced a tidal wave in the modern sense on festive events. It not only established the image of the city, but also brings inherent vitality form the city's development and transformation. Whether firecrackers in Yan-shui, Sung Chiang Battle Array in Kaohsiung Neimen, begging bread turtlesactivity in Lantern Festival, Fireworks festival in Penghu, It shows popular by the general public in Taiwan specialty festivals. The hypothesis model in this study discusses the influence on urban tourism image, festivals development impact, festivals development attitude of Influence relationships, It use stratified purposive sample, and 879 valid questionnaires were recovered; Rate of recovery is 91.56%. SEM was used to analyze the collected questionnaires; It found that the overall SEM was good fit. There was a direct or indirect causal-effect relationship between each variable. The findings are listed as follows: (1)Urban tourism image for festive events have a significant positive impact on the development of attitudes. (2)Urban tourism image for festive events have a significant negative effect on the development impact. (3)Festivals have a significant negative effect from the development impact to the development of attitudes festivals. Events should consider the intention of activities, make local nature and living cultural industry integration, county and city governments in these activities put a lot of manpower and money. If it had the sustainable management and how to get recognition and support of local residents, need to focus and discussion on the problem. |
本系統中英文摘要資訊取自各篇刊載內容。