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題名 | 運動賽會之運動觀光客參與行為模式之複核效度驗證=An Empirical Cross-validation Study of the Participation Behavioral Model for Sports Tourists |
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作者 | 張家銘; 李一民; 邱思慈; Chang, Chia-ming; Li, Yi-min; Chiu, Szu-tzu; |
期刊 | 大專體育學刊 |
出版日期 | 20071200 |
卷期 | 9:4 2007.12[民96.12] |
頁次 | 頁85-98 |
分類號 | 992.8 |
語文 | chi |
關鍵詞 | 澎湖國際馬拉松賽; 吸引力; 參與動機; 參與滿意度; 參與忠誠度; International Penghu marathon race; Attractiveness; Participation motivation; Participation satisfaction; Participation loyalty; |
中文摘要 | 本研究主要目的是在驗證運動觀光客參與行為模式之複核效度,以探討參與運動經驗、觀賞運動性節目經驗、運動觀光吸引力、運動觀光參與動機、運動觀光參與滿意度、運動觀光參與忠誠度等變項之間影響關係穩定性。研究工具包括參與運動經驗、觀賞運動性節目經驗、運動觀光吸引力、運動觀光參與動機、運動觀光參與滿意度、運動觀光參與忠誠度等問卷。以參加2004年澎湖世界華人馬拉松賽會之543位成人為校正樣本,2005 年New Balance 澎湖國際馬拉松賽427位成人為效度樣本,資料經複核效度檢驗,結果顯示此模式之影響關係具有穩定性(ΔMFFχ2 =40.71, df = 46, p>.05)。此結果支持了運動觀光客之參與行為模式的影響關係。 |
英文摘要 | This study made an empirical cross-validation study of the participation behavioral model for sports tourists. A questionnaire of the participants’ exercise experience, sports programs watching experience, attractiveness of sports tourism, participation motivation of sports tourism, participation satisfaction of sports tourism, participation loyalty of sports tourism was used to collect date. Five hundred and thirty-four subjects participating in the 2004 Penghu Marathon Race of the Chinese Worldwide were the calibration sample, and four hundred and twenty-seven subjects participating in the 2005 New Balance International Penghu Marathon Race were the validation sample. The data were tested by the cross-validation analysis. The result showed that the difference in the minimum fit function chi-square (ΔMFFχ2) between the tight replication strategy model and the loose replication strategy model was 38.41 (df = 46, p>.05), indicating the stability of this model. The findings supported the participation behavioral models for the sports tourists. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。