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頁籤選單縮合
題 名 | 由「藍海策略」探討臺灣農業發展之課題與對策=From the Viewpoints of Blue Ocean Strategy to Investigate the Issues and Strategies of Agricultural Development in Taiwan |
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作 者 | 劉健哲; 黃炳文; | 書刊名 | 農林學報 |
卷 期 | 55:4 民95.12 |
頁 次 | 頁293-304 |
分類號 | 431.1 |
關鍵詞 | 藍海策略; 農地課題與對策; 農產品課題與對策; 兩岸農業課題與對策; Blue ocean strategy; Issues and strategies of farmland; Issues and strategies of agricultural products; Issues and strategies of cross-strait agriculture; |
語 文 | 中文(Chinese) |
中文摘要 | Kim及Mouborgne提出「藍海策略」的「創造-降低-消除」行動架構,可作為研擬緩解臺灣農業發展課題之對策的基礎。在農地方面,宜創造休閒農地的多功能用途,提升農地流動與農地經營效益,降低農地興建農舍的「逆選擇」,消除農地的違規使用。在農產品方面,宜創造臺灣特色的農業科技、產銷履歷與HACCP結合、品牌行銷諮詢、提升經營管理效能、優質農產品認證的公信力、農產品用途與國外行銷,降低產銷組織與執行障礙,消除農產品安全與衛生的疑慮。在兩岸農業方面,宜創造專案包船、通路策略聯盟、專利與商標保護,提升優質農產品的認證、安全衛生與檢疫、人員交流合作,降低市場競爭、審批與通關時間,消除仿冒、海上交易與走私。「藍海策略」的行動架構當可應用至其他農業發展課題,將有助於減緩加入WTO的困境,進而開拓臺灣農業新境界。 |
英文摘要 | The action framework of create-raise-reduce-eliminate, which is proposed by Kim and Mouborgne in book of "Blue Ocean Strategy", could be as basis for drafting the strategies to release the issues of agricultural development in Taiwan. Regarding the farmland, it had better create the multi-functional uses of leisure farmland, raise the operation benefit and mobility of farmland, reduce the "adverse selection" about building house on the farmland, and eliminate the illegal use. In the aspect of agricultural products, the distinguishing features of Taiwan agricultural technology, combination of traceable system and HACCP, and consulation system of brand marketing ought to be created. The effectiveness of farm management, reputation of quality agricultural product certification, agricultural product usage and international marketing must be raised. The obstacles to production-marketing organizations and implementation had better try to reduce. The worry about safety and sanitation of agricultural products should be eliminated. About the cross-strait agriculture, it ought to create the special shipping, channels with strategic alliances, protections of parents and trademarks. It must raise the certification, safety, sanitation and quarantine of quality agricultural product, and communication and cooperation of specialized researchers. It had better reduce the market competition and the time of permission and Customs. It should eliminate the smuggling and the trade on strait. The action framework of "Blue Ocean Strategy" could be applied to other issues of agricultural development. It might contribute to release the difficult situation of joining WTO and develop the new era for Taiwan's agriculture. |
本系統中英文摘要資訊取自各篇刊載內容。