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題名 | 德國農業產業文化推廣策略之分析--兼論對臺灣之啟示=Extension Strategies for Industrial Culture of Agriculture:A Study of German Experience and Its Enlightenment to Taiwan |
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作者 | 王俊豪; | 書刊名 | 農民組織學刊 |
卷期 | 9 2007.12[民96.12] |
頁次 | 頁1-39 |
分類號 | 431 |
關鍵詞 | 文化經濟; 產業文化; 體驗農場; 農業博覽會; 農業博物館; Cultural economy; Industrial culture; Experience farm; Agricultural exhibition; Agricultural museum; |
語文 | 中文(Chinese) |
中文摘要 | 自從1996年OECD經濟合作發展組織提出知識經濟的概念之後,文化資本的延續性、累積性、可複製性與擴大性等特性,不僅可撤除文化活動與經濟活動的藩籬,且其高附加價值的文化產業發展,更成為新經濟體系的重要一環。基此,文建會亦於1996年提出「文化產業化」與「產業文化化」的政策思維,除作為我國文化產業發展的指導方針之外,更為農政部門引介成農業轉型的具體措施。本研究有鑑於德國為五大文化貿易國之一,且其農業文化遺產資料庫建制相當完善。故將借鏡德國農業產業文化的發展經驗,以作為我國研擬農業產業文化推廣策略之參考。 研究成果發現,德國推廣農業產業文化的經驗,對我國的重要啟示有三:首先,就體驗農場的推廣策略而言,近年來臺灣休閒農場的蓬勃發展,若將其納為農業產業文化第一線的展示現場,則可透過休閒活動的安排,強化遊客體驗具地方特色的農業產業文化。其次,就農業博覽會的推廣策略而言,兼具專業性、公益性與商業性策展的大型農業博覽會,則有助於創造農業-食品文化資產的附加經濟價值。最後,就農業博物館的推廣策略而言,由於臺灣的公私立農業相關博物館,經營規模偏小、營運績效有限,且多停留在傳統的文物保存與文化教育等功能而已,故未來應系統化的建置農業博物館,以農業文化資產為核心,以發揮文化經濟的綜效。 |
英文摘要 | The new economy system has been begun since OECD initiated "The Knowledge-Based Economy" in 1996. The characteristics of cultural capital and its high added-value resulted in prosperity of cultural industry. The Council of Cultural Affairs (CCA) proposed "industrialization of culture" and 'culturalizaqtion of industry" as the guidelines to develop cultural industry. The agri-Sector also adopted the same principles to transform traditional agriculture into a so -called Agri-cultural industry. Germany is one of big-five cultural trade states. This article will take advantage of the German experience, how they develop agricultural culture. The research findings enlighten Taiwan as follows: First of all, the development of leisure farm in Taiwan is similar to German experience farm, for tourists, which is suited to recognize and learn from agricultural culture on-site. Secondly, German Green Week Fair displays a win-win strategy that an agricultural exhibition could acquire public and commercial benefits simultaneously. Especially, a large-scale one can contribute to create economic value of agricultural culture. Finally, there are lots of agriculture-related museums in Taiwan, but their scales, performance, and specialization fall behind German. As a long-term extension strategy that Taiwan should collect agricultural heritage and establish professional museums systematically. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。