查詢結果分析
來源資料
頁籤選單縮合
題名 | 運動賽會觀光服務需求與滿意度之研究=A Study of Tourist Service Need and Satisfaction of Sporting Event |
---|---|
作者 | 徐欽賢; 黃國光; 鄭桂玫; Hsu, Chin-hsien; Huang, Kuo-kuang; Cheng, Kuei-mei; |
期刊 | 運動休閒餐旅研究 |
出版日期 | 20070900 |
卷期 | 2:3 2007.09[民96.09] |
頁次 | 頁33-43 |
分類號 | 992.8 |
語文 | chi |
關鍵詞 | 運動賽會; 運動觀光; 服務需求; 服務滿意; Sporting event; Sport tourism; Service need; Service Satisfaction; |
中文摘要 | 本研究之主要目的在了解運動賽會觀光服務需求和滿意度的情況以及探究運動賽會觀光服務需求和滿意度的關係。本研究以2004年宏泰人壽盃世界女排大賽運動賽會參賽者以及現場觀眾爲受試對象進行便利抽樣並施以問卷調查。本研究計發出400份問卷,回收328份,剔除無效問卷14份後,共計爲314份有效問卷,問卷可用率爲78.5%,透過描述性統計、因素分析、典型相關分析等統計方法進行資料分析。研究結果顯示,2004年宏泰人壽盃世界女排大賽運動賽會參賽者以及現場觀眾以16至25歲之間之青少年和壯年爲主要參與族群,教育程度大多集中在專科到大學程度的範圍內。運動賽會觀光服務需求因素方面,共計有「表演活動需求」、「網路資訊需求」、「交通住宿需求」、「運動展覽需求」、「醫療休息需求」等五個因素。運動賽會觀光服務滿意度因素方面,共計有「周邊交通」、「會場服務」、「表演活動」、「周邊活動」等四個因素。運動賽會觀光服務需求與滿意度的相關方面,遊客對運動賽會觀光服務需求與滿意度間有相關性存在。 |
英文摘要 | The purpose of this study was to identify the tourist service need and satisfaction of sporting event. This study took spectators and contestants participating in 2004 Hontai Life Cup-Women's World Volleyball as subjects. Convenience sampling was utilized in this study. Of the total of 400 questionnaires distributed, 328 were retrieved, containing 314 valid ones. The valid response rate is 78.5%. Methods of analysis were including descriptive statistics, factor analysis and canonical correlation to. The result showed the age of major spectators and contestants participating in 2004 Hontai Life Cup-Women's World Volleyball was 16 to 25 years old. The range of major education level was college to university. The factors of the tourist service need including "needs for show activity", "needs for network information", "needs for transportation & lodging", "needs for sporting exhibition" and "needs for medical treatment". The factors of the tourist service satisfaction including "peripheral transportation", "event site service", "show activity" and "peripheral activity". There was correlation between the tourist service need and satisfaction of sporting event. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。