頁籤選單縮合
題 名 | 數位科技對臺灣圖文書產製之影響探討=The Study of Digital Effects on the Production of Taiwan Illustrated Books |
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作 者 | 曾音綺; 蕭如涵; | 書刊名 | 玄奘資訊傳播學報 |
卷 期 | 4 2007.07[民96.07] |
頁 次 | 頁71-87 |
分類號 | 541.253 |
關鍵詞 | 文化創意產業; 出版產業; 部落格; 圖文書; 數位科技; Blog; Culture creative industries; Digital technology; Illustrated books; Publishing industry; |
語 文 | 中文(Chinese) |
中文摘要 | 在台灣本土圖文創作市場中,新興的數位科技正在改變這項文化創意產業的產製方式,例如出版者利用網路經營社群、累積作品名氣創作者利用部落格的引用、回應、下載、分享等功能,與讀者互動,故現在無論是出版社的產製或行銷,均可發現數位科技的廣泛運用,且部分圖文作家已開始在繪圖中加入數位科技的輔佐。 本研究以深度訪談法向作家及出版社進行訪談,利用半結構式訪談法,釐清數位科技與圖文產製間的關係,進而發現圖文作家及出版社均肯定數位科技對圖文作品的製作、行銷成果,並肯定圖文作家經營個人都落格的優勢。 |
英文摘要 | In the market of Taiwan illustrated books, new digital technology is changing the production of this culture industry. For example, the publishers use the internet to gather the community. The creators utilize the function of trackback, comment, download, sharing to interact with the readers. From using more and more digital technology, we can find the creative way to produce or to manage the marketing of illustrated books. This article used the method of qualitative research - In-Depth Interview to interview the publishing and the creators of illustrated books. This study has found that the creators and the publishers all use digital technology in the procedure of production and marketing of illustrated books, and also use blogs for illustrated books publishing. |
本系統中英文摘要資訊取自各篇刊載內容。