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題 名 | 連鎖便利商店督導效能與加盟意向之關係:關係連結之中介效果=Relationships between Supervisory Effectiveness and Franchised Commitment of Convenience Chain Stores: The Mediation of Relationship Bonds |
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作 者 | 劉慶洲; 黃建榮; | 書刊名 | 永達學報 |
卷 期 | 8:1 2007.06[民96.06] |
頁 次 | 頁31-42 |
分類號 | 498.93 |
關鍵詞 | 連鎖便利商店; 督導效能; 關係連結; 加盟意向; Convenience chain stroes; Supervisory effectiveness; Relationship bonds; Franchised commitment; |
語 文 | 中文(Chinese) |
中文摘要 | 連鎖盟體系中,加盟總部與加盟店的關係密切,而督導人員則扮演著雙方間溝通橋樑的角色,因此,督導人員與加盟者間關係能否良性發展,乃是盟體系共存共榮的攸關因素。本文根據相關理論,以加盟者為研究對象,採用問卷調查方法,共從臺灣地區兩大連鎖便利商店(7-11與全家)發出900份問卷,回收有效問卷618份,以檢視連鎖便利商店中督導效能與加盟意向之關係,以及關係連結之中介效果。研究結果發現:1.督導效能會正向影響與加盟者的關係連結;2.督導效能會正向影響加盟者的加盟意向;3.關係連結會正向影響加盟者的加盟意向;4.關係連結在督導效能與加盟意向之間存在部份中介效果。 |
英文摘要 | The relationship between franchisee and franchisee is tightly connected, and supervisor plays a communication role between them. Therefore, the beneficial development of the relationship is important for the franchise system, and it has been a vital factor to maintain the franchise relation with commitment and satisfaction mutually. From the aspect, we intended to explore the relationships among supervisory effectiveness, relationship bonds, and franchised commitment of convenience chain stores. The research adopts questionnaires to survey the convenience franchise store system. Questionnaire survey was used in this study. Nine hundred (900) questionnaires were sent out, in which 618 were effective. The findings are as follows: First, supervisory effectiveness ahs significant positive influence on relationship bonds. Second, supervisory effectiveness has significant positive influence on franchised commitment. Third, relationship bonds has significant positive influence on franchised commitment. And the fourth, relationship bonds has partial intervening effect between supervisory effectiveness and franchised commitment. |
本系統中英文摘要資訊取自各篇刊載內容。