查詢結果分析
來源資料
相關文獻
- 泳渡日月潭參與者認知價值、滿意度對忠誠度的影響之研究
- 軟體交易特性對委外關係之影響
- The Application of Fitts' Law to the Research and Development of Assistive Technology: A Brief Examination on Relevant Intervening Variables
- Long-term Developmental Impact and Moderator Variables on Child Sexual Abuse
- 大學生心理資本與憂鬱之關係:以情緒幸福感為中介變項
- 中介效果分析在體育運動研究的應用現況探討
- 「機制」與「中介變項」:本土心理學研究的判準
- 依附關係、低自我控制及接觸偏差同儕與青少年偏差行為關係之研究
- 教育訓練動機在運動組織環境與教育訓練轉移成效之中介效果
- 休閒漁池遊憩吸引力與體驗滿意度之關係--以體驗價值為中介之效果
頁籤選單縮合
題 名 | 泳渡日月潭參與者認知價值、滿意度對忠誠度的影響之研究=The Research of the Influence of the Recognition Value Satisfaction of the People Swimming across the Sun Moon Lake on Loyalty |
---|---|
作 者 | 黃孟立; 蔡瑋娟; 張良漢; 謝曜鍾; | 書刊名 | 運動休閒管理學報 |
卷 期 | 9:2 2012.12[民101.12] |
頁 次 | 頁69-88 |
分類號 | 528.9014 |
關鍵詞 | 正面影響; 中介變項; Positive influence; Intermediary variance; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要的目的在探討泳渡日月潭參與者的認知價值、滿意度及忠誠度之影響關係,因研究所需共發放3000份問卷,回收有效問卷1585,佔總發放數52.8%。研究結果發現泳渡日月潭參與者在認知價值、滿意度及忠誠度三項變數中,以忠誠度的選擇層次最高,平均4.04達同意程度;其次是認知價值3.75接近同意程度,最低為滿意度3.35接近沒意見。在各變項的影響效果方面依序為:1.認知價值對忠誠度的影響,2.認知價值對滿意度的影響,3.滿意度對忠誠度的影響,4.認知價值透過滿意度影響忠誠度。 |
英文摘要 | The purpose of the research is to investigate the influence relationship among the perceived value, satisfaction and loyalty. There were 3000 questionnaires distributed and 53.8 % of them, 1585 effective ones were recycled. The result of the research is that among the three variables, recognition value, satisfaction and loyalty of the swimmers, the choice level of the loyalty is the highest, and the average 4.04 reaches the agreement level. Second, for the recognition value, the average 3.75 is close to agreement level. The lowest choice level is the satisfaction and the average 3.35 is close to no comments. The order of the influence effect of the variables is that: First, the influence of the perceived value on loyalty. Second, the influence of the perceived value on satisfaction. Third, the influence of the satisfaction on loyalty. Fourth, the influence of the perceived value through satisfaction on loyalty. |
本系統中英文摘要資訊取自各篇刊載內容。