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題名 | 環境屬性偏好對於遊客住宿基地選擇之影響=The Influence of Vistors' Environmental Attribute Preference on Their Accommodation Site Choice |
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作者 | 李維貞; 黃章展; Li, Wei-Chen; Huang, Chang-Chan; |
期刊 | 造園景觀學報 |
出版日期 | 20070200 |
卷期 | 12:4 2007.02[民96.02] |
頁次 | 頁23-35 |
分類號 | 992.6 |
語文 | chi |
關鍵詞 | 環境屬性偏好; 選擇行為; 住宿基地; Environmental attribute preference; Choice behavior; Accommodation site; |
中文摘要 | 本研究之目的在探討遊客環境屬性偏好對於其住宿基地選擇行為之影響,並以南投縣仁愛鄉之廬山溫泉和清境地區為實證研究的地點,問卷調查得有效問卷數 442 份。環境屬性偏好分為個別環境屬性偏好和整體環境偏好。羅吉特迴歸分析結果發現對於廬山溫泉和清境地區可以有效預測住宿選擇行為的個別環境屬性偏好只有七項,分別為住宿的地區附近是我想去的景點、住宿的地區知名度高、住宿的地區有著名特產、住宿的地區有溫泉水療設施、住宿的地區可以讓我重溫舊夢、住宿的地區可以讓人享受輕鬆的氣氛、住宿的地區有許多的夜間活動等,預測準確率為 67.2%。從以上研究結果得知,環境屬性偏好的確會影響住宿基地的選擇行為。本研究依據上述分析結果,針對當地業者及未來研究提出一些適當之建議。 |
英文摘要 | The purpose of this study was to investigate the influence of vistors’ environmental attribute preference on their accommodation site choice behavior. Lushan Hot Spring and Chingjing in Nantou County were selected as the study areas. An on-site questionnaire survey was conducted to collect data from these study areas and 442 valid questionnaires were obtained. The results of the logistic regression showed that 67.2% of the accommodation site choice behavior can be predicted from the preference of seven environmental attributes. These attribute included: scenic spots nearby the place I accommodated are attractive to me, the place I accommodated is well-known, there are famous souvenirs at the place I accommodated, there are hot spring and hydrotherapeutic facilities at the place I accommodated, the place I accommodated could remind me of beautiful memories, the place I accommodated could let me relax, and there are many night activities at the place I accommodated. According to the findings, some suggestions were proposed to the industry of accommodation facilities in Lushan Hot Spring and Chingjing and to future research. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。