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題 名 | 預測運動支出之初探研究:以人口統計變項、運動生活型態與運動產品態度為預測變項=An Exploratory Study on Sport Expenditure: Demographics, Sport-Related Lifestyle, and Attitude toward Sport Goods as Predictors |
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作 者 | 陳成業; 李佩憬; | 書刊名 | 運動休閒管理學報 |
卷 期 | 9:2 2012.12[民101.12] |
頁 次 | 頁22-35 |
分類號 | 528.9014 |
關鍵詞 | 運動支出; 人口統計變項; 運動生活型態; 運動產品態度; Sport expenditure; Demographics; Sport-related lifestyle; Attitude toward sport goods; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的欲以人口統計變項、運動生活型態與運動產品態度預測運動支出情況。具體而言,本研究問題包含(一)人口統計變項、運動生活型態與對運動產品態度是否能顯著預測有/無購買。(二)在有運動支出的消費者中,人口統計變項、運動生活型態與運動產品態度是否能顯著預測運動支出。在研究方法上,以台灣地區民眾為研究對象,於台北火車站、台中火車站與高雄火車站站體周圍採便利抽樣方式進行問卷施測,共發出750份,有效問卷601份,有效回收率為80%,其中男性占47.9%,女性占52.1%,而年齡方面21~30歲占47.9%,31~40歲與20歲以下各占18%,高於41歲者共占16%。本研究以SPSS統計軟體進行資料處理,包含描述性統計、項目分析、邏輯迴歸分析、複迴歸分析等。本研究工具具有良好之效度與信度。本研究結果為:(一)運動生活型態和對運動產品態度愈高時,則其購買的機率愈高(p<.05)。(二)50歲以上的消費者與21-30歲的消費者購買機率更高(p<.05)。(三)家庭人數為六人之可能購買機率顯著高於五人(p<.05)。(四)對運動產品態度愈正向與個人可支配所得越高者,其購買金額越高(p<.05)。本研究結果發現與過去大部分研究相符。但目前台灣少有與運動支出相關的研究,而本研究提供一個初探性的資訊,可為後續的研究做為參考。 |
英文摘要 | Purposes: The study was to predict sport expenditure using demographics, sport-related lifestyle, and attitude toward sport goods as predictors. More specifically, the research questions in the study included (1) whether demographics, sport-related lifestyle, and attitude toward sport goods predict purchase/not purchase sport goods; (2) whether demographics, sport-related lifestyle, and attitude toward sport goods predict sport expenditure among those who purchase sport goods. Method: Subjects were recruited from Taipei Station, Taichung Station, and Kaohsiung Station using convenience sampling. A total of 750 questionnaires were distributed and 601 valid ones were collected with a response rate of 80%. 47.9% between 21-30, 18% under 20, 18.1% between 31-40, 16% over 41 years of age participated in the study, 47.9% were males and 52.1% were females. SPSS was utilized for data analysis. Statistical methods included descriptive statistics, item analysis, logistic regression, and multiple regression. Satisfactory evidence for validity and reliability was revealed. Conclusions: (1) Sport-related lifestyle and attitude toward sport goods positively predicted purchase probability (p<.05); (2) consumers age over 50 showed greater purchase probability than the counterparts age ranging from 21-30 (p<.05); (3) consumers with family size over 6 people demonstrated greater purchase probability than the counterparts with family size over 5 people (p<.05); (4) attitude toward sport goods and disposable income positively predicted sport expenditure (p<.05). Most of the findings were consistent with previous literature in this respect. This research was an exploratory study, attempting to provide a platform for future study. |
本系統中英文摘要資訊取自各篇刊載內容。