查詢結果分析
來源資料
相關文獻
- 嚴重急性呼吸道症候群(SARS)對餐旅業之影響及應變措施分析
- 臺灣當前失業問題之結構及因應措施
- SARS對APEC及臺灣經濟之影響
- 後SARS時代臺灣醫療體系的省思
- SARS對臺北捷運營運的影響與因應措施
- 論SARS在臺灣之社會意涵
- Evaluating the Effectiveness of the Coal Ash Artificial Reefs at Wan-Li, Northern Taiwan
- 記臺灣蘭科植物相新記錄種--緣毛松蘭
- 臺灣的氣候變化--氣溫和降水
- Change and Stability in the Dietary System of A Prehistoric: Coastal Population in Southern Taiwan: A Research Design
頁籤選單縮合
題名 | 嚴重急性呼吸道症候群(SARS)對餐旅業之影響及應變措施分析=The Analysis of Economic Loss and Responsible Expedients during Severe Acute Respiratory Syndrome (SARS) for Hospitality in Taiwan |
---|---|
作者 | 陳相訓; 羅玉潔; 林佳蓉; 曾瑞君; | 書刊名 | 觀光餐旅評論 |
卷期 | 1:1 2007[民96] |
頁次 | 頁105-129 |
分類號 | 483.8 |
關鍵詞 | 嚴重急性呼吸道症候群; 臺灣; 餐旅業; 經濟損失; 因應措施; SARS; Taiwan; Hospitality; Economic loss; Responsible expedient; |
語文 | 中文(Chinese) |
中文摘要 | 嚴重急性呼吸道症候群(SARS),自從民國九十二年爆發以來,因疫情嚴重影響人類健康安全,並對許多亞洲國家造成嚴重的經濟損失。 臺灣爆發疫情時,對旅遊業、航空業、飯店業、餐飲業等相關產業衝擊極大。政府各單位與業者在疫情持續時,皆提出相關法令與措施來因應SARS所帶來的衝擊,將經濟損失減至最低,並成功阻止了SARS的傳播。 因此本研究收集相關資料,並主要以餐旅業為主要研究對象,分析其經濟損失與政府與各餐旅相關行業之因應措施,說明其成功因應之道。 由結果可知,SARS對餐旅業的負面影響大於其他產業,其中包含餐飲業、飯店業、旅遊業等、休閒遊憩業等,業績均下降至少一成,甚至影響高達九成以上。政府各單位即時制訂法律、發佈因應機制與民間的配合,共同組成全民「抗煞」活動,成功的阻止後續秋冬時的流行期,甚至隔年即不再流行,顯示其成效,其中媒體扮演了相當重要的角色。當然,餐旅相關行業因應措施,如推出替代方案、聯合促銷、新興物流、保健食品、降價策略等,將可更扭轉情勢,創造出另一番商機。 |
英文摘要 | Severe Acute Respiratory Syndrome (SARS) has broke out since 2003 in Taiwan, and menace human health and safety and cause a economic loss in Asia. This epidemic situation has caused many serious effects for tourism, aircraft, hotel, restaurant industry in Taiwan. The government and proprietor have floated some rules and defenses for reduced the economic loss and interrupt the diffusion of SARS successfully. The purpose of this study is to analysis the economic loss and successful defenses of the hospitality, tourism industry by collecting correlative statistic data, news, case reports during the epidemic period of SARS. Results exhibited there were more serious economic effects in hotel, restaurant, tourism than other industry during SARS period. The accomplishment has reduction from 10% to 90% at least. The government has draw up some rules immediately, set up some rapid mechanisms and public co-ordination were the most important key point for interrupted the diffusion successfully in follow-up season and next year. The media also played important roles for awaking the pubic crisis. To the contrary, some proprietor gained more benefits by executing another promotion, such as associated promotion, new logistics strategy, developing function foods, lowering price strategy and so on. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。