頁籤選單縮合
題名 | Consideration about Successful Introduction of Smartcard: A Comparative Case Study of IC Card Business in Shikoku=發行智慧卡的關鍵成功因素:日本四國地區IC卡發行的個案研究 |
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作者姓名(外文) | Uesugi, Shiro; | 書刊名 | 創業管理研究 |
卷期 | 2:2 2007.06[民96.06] |
頁次 | 頁95-126+7 |
專輯 | 創新資訊應用服務的發展 |
分類號 | 563.146 |
關鍵詞 | 智慧卡; 電子貨幣; 忠誠購買方案; Smartcard; E-money; Loyalty program; Felica; NFC; Electronically registered account receivables; |
語文 | 英文(English) |
中文摘要 | 目前在日本,智慧卡在交通事業上的應用比電子票證(e-ticket)還要盛行。除了票證之外,智慧卡還可以充當電子貨幣(e-money)並成為一種重要的行銷工具。電車的經營者可以透過智慧卡的應用,一方面降低人事成本,另一方面可以增加動乘客的服務項目,並進一步改造此一歷史悠久的企業。受限於智慧卡中儲值的電子貨幣,或其他的忠誠購買方案的影響,智慧卡還可以進一步擴張電車事業的傳統版圖。例如,在Kagawa地區的Kotoden電車公司便成功的利用發行IruCa智慧卡提正的地方的經濟。另一個例子,在四國地區松山(Matsuyama)的電車公司利用IC智慧卡收集消費者在旗下的百貨公司的消費資訊。本篇論文旨在討論與分析導入IC智慧卡的關鍵成功因素,並透由比較四國地區兩家電車公司Kotoden及Iyotestu來印證本文的論點。 |
英文摘要 | Smartcards used in public transportation services in Japan now is more than e-Ticket; it works as e-Money and provides strong marketing tool. Railway operators are in a position to utilize the smartcard in restructuring their transportation business by reducing personnel expense, and increasing services to riders. Bound with the function of e-Money, and/or loyalty program (a points program) embedded in the smartcard pass, the benefits are not limited to restructuring but also expanding the scope of businesses. For example, Kotoden in Kagawa, a small rural regional railway operator, intends to utilize the IruCa smartcard system for the benefit of the regional economy. Iyotetsu in Matsuyama, another local operator in Shikoku, is using the IC e-Card as to collect marketing information for its subsidiary department store. This paper discusses factors for the successful introduction of smartcard. A comparative analysis about Kotoden and Iyotetsu is used for this purpose. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。