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題 名 | 企業實施行動商務之導入因素、實施策略及績效之相關研究=A Study on the Relationship among Adoption Factors, Implementation Strategies, and Performance of Enterprise's Mobile Commerce Application |
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作 者 | 張銀益; 陳慧玲; | 書刊名 | 管理與資訊學報 |
卷 期 | 12 2007.06[民96.06] |
頁 次 | 頁155-184 |
分類號 | 490 |
關鍵詞 | 行動商務; 導入因素; 實施策略; Mobile commerce; Adoption factor; Implementation strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 我國目前已有超過一千兩百萬以上的行動用戶,再加上3G寬頻手機系統的開臺,使得國內已使用電子商務的企業必須積極導入行動商務服務,以求能奪得市場。本研究提供企業導入行動商務的模式方式來探討企業建構行動商務時所考慮的重要因素,供企業參考。本研究所提出的研究構面有三,分別是行動商務的導入因素構面、實施策略構面和實施績效構面。 本研究針對500大企業發出486份問卷,回收107份有效問卷,回收率達22.06%,樣本母體適合度檢定在顯著水準以上。所獲得的具體結果如下:(1)導入構面因素分析後簡化為產品特性及組織資源、手機購買意願、內部環境、外部環境、競爭廠商、交易安全。三種企業導入分群類型為內部推動型(78家)、技術推動型(24家)、全面衡酌型(5家)。(2)實施策略因素分析後簡化為教育訓練實施、資源投入、產品內容、系統開發協調、系統執行方式、系統發展整合。企業實施策略分群後歸納為消極隨意型(73家)、全面積極型(19家)、開發導向型(15家)。(3)企業實施行動商務的導入因素構面與實施策略、實施績效兩構面有顯著的相關,但實施策略和實施績效間未獲致顯著相關的結果。(4)內部推動型的企業在績效的表現上優於技術導向推動型企業,內部推動型較注重產品的特性及內部資源之支持。 |
英文摘要 | The purpose of this study is to investigate the relationship among adoption factors, implementation strategies and implementation performance for enterprise to implement mobile commerce application. A questionnaire survey was conducted and the returned data were analyzed by statistical methods including factor analysis, cluster analysis, ANOVA and multiple comparison test. Several findings are obtained: (1) The adoption factors which enterprise was considered to implement mobile commerce application are product resource of organization, willing to buy cellphone, environment of organization, environment of circumstance, competitor, and safety on mobile commerce trade. Three kinds of adoption model are inside-needing type, technical-oriented type and overall balanced type. (2) The implement strategy which enterprise was considered are training, resource need, product content, coordinating of system construct, system development methods and system integration. Three kinds of implement strategy model are random passive type, overall aggressive type and develop oriented type. (3) The adoption factors may affect the implementation strategies of mobile commerce. Especially, they are significantly correlated with the strategy factors of system developed methods, system integration and product content. (4) The implementation strategies are not correlation with the performance of mobile commerce implementation. (5) The adoption factors will affect the performance of mobile commerce implementation. The performance of inside needing type is better than the technical-oriented type. |
本系統中英文摘要資訊取自各篇刊載內容。