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題名 | 觀光吸引力及觀光形象認知對顧客滿意與重遊意願的影響--免簽證後日本旅遊市場之實證研究=The Effects of Tourism Attraction and Perceived Tourism Images on Customers Satisfaction and Revisiting Intention: An Empirical Study of Tourist Market in Japan after Exemption of a Visa |
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作者 | 林隆儀; 林彥宏; Lin, Long-yi; Lin, Yen-hung; |
期刊 | 管理與資訊學報 |
出版日期 | 20070600 |
卷期 | 12 2007.06[民96.06] |
頁次 | 頁1-36 |
分類號 | 992.014 |
語文 | chi |
關鍵詞 | 觀光吸引力; 觀光形象認知; 顧客滿意; 重遊意願; Tourism attraction; Perceived tourism images; Customers satisfaction; Revisiting intention; |
中文摘要 | 本研究旨在探討免簽證後日本觀光吸引力及觀光形象認知對顧客滿意與重遊意願的影響。研究樣本取自中正國際機場赴日旅遊歸來的臺灣旅客,採用便利抽樣法蒐集初集資料。為了確保資料來源的正確性,本研究採用人員訪問法,發出421份問卷,蒐集到有效樣本400份,有效樣本回收率95%。所蒐集到的資料採用迴歸分析驗證研究假說,研究結果發現:(1)免簽證後的日本旅遊市場,觀光吸引力對觀光形象認知與顧客滿意有正向顯著的影響效果。(2)國人赴日觀光的形象認知對顧客滿意與自主性旅客重遊意願有正向顯著的影響效果。(3)顧客滿意對自主性旅客重遊意願有正向顯著的影響效果,但是觀光形象認知與顧客滿意對依賴性旅客重遊意願沒有正向顯著的影響效果。 |
英文摘要 | This research mainly aims to investigate the influences of tourism attraction and perceived tourism images on customer satisfaction and revisiting intention after exemption of a visa of Japan. The subject was the Taiwan traveler who just came back from Japan. The investigation was conducted in C.K.S. airport, convenient sampling methods was used to collect primary data. A total of 421 questionnaires were distributed, and 400 effective samples were collected, the effective return rate was 95%. Regression analysis was used to test the hypotheses. The main findings were as follow: (1) Japan tourism attraction has positive influence on perceived tourism images and customers satisfaction after exemption of a visa. (2) Taiwan travelers' perceived tourism images has positive influence on customers satisfaction and revisiting intention (a traveler of independence). (3) Customers satisfaction has positive influence on revisiting intention (a traveler of independence), but perceived tourism images and customers satisfaction has not positive influence on revisiting intention (a traveler of dependence). |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。