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題 名 | 三種常用企業聲望量表之效度驗證=The Validation of Three Commonly Used Corporate Requtation Measures |
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作 者 | 葉日武; 池文海; | 書刊名 | 玄奘管理學報 |
卷 期 | 4:1 民95.09 |
頁 次 | 頁37-70 |
分類號 | 511.2 |
關鍵詞 | 企業聲望; 效度驗證; α係數; 探索性與驗證性因素分析; 結構方程式; Corporate reputation; Validation; Coefficient α; Exploratory and confirmative factor analysis; Structural equation modeling; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究探討三種常用企業聲望測量工具的計量心理特徵,包括其單一構面性和收斂與區隔效度,籍以確定這三種量表是否符合調查研究上的基本要求,可以在學術與實務上加以應用。所探討的三種企業聲望量表是天下雜誌標竿企業聲望調查題項、聲望商數、和知覺組織聲望量表,使用的統計分析工其包括α靜、數、探索性與驗證性因素分析,以及結構方程式。 經以統一超商(7-Eleven)為聲望評估標的,取得220份有效問卷並完成統計分析,結果顯示三種常用企業聲望測量工具不盡符合單一構面的要求,因此在實證應用上有必要進行完整的量表分析,而且三者之間的收斂效度偏低,因此實證研究所獲得的發現可能視所使用的企業聲望測量工具而定。 |
英文摘要 | We investigated the psychometric properties of three commonly used corporate reputation measures to test their unidimensionality and convergent/discriminant validity. This validation provided some evidences about whether these measures meet the minimum requirements of a survey instrument and can be used in academic and business settings. The corporate reputation measures we investigated were question items of Common Wealth Magazine, Reputation QuotientSM, and perceived organizational prestige scale. The statistical procedures we employed were coefficientα, exploratory and confirmative factor analysis, and structural equation modeling. We took President Chain Store Corporation (7-Eleven in Taiwan) as object firm and received 220 copies of valid questionnaires. Statistical analysis indicated that the three commonly used reputation measures were not unidimensional and should be subject to complete analysis whenever they were used. Also, the convergent validity of these measures were low and the conclusion of empirical research might be measure-specific. |
本系統中英文摘要資訊取自各篇刊載內容。