查詢結果分析
來源資料
頁籤選單縮合
題 名 | 網路電子郵件之「第三人效果」與「第一人效果」--以臺灣「319槍擊疑雲」電子郵件散播為例=A Study of the Third-Person Effect Versus the First-Person Effect in Emails--Taking the Diffusion of 319-Assassination-Related Emails as an Example |
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作 者 | 洪雅慧; | 書刊名 | 新聞學研究 |
卷 期 | 90 2007.01[民96.01] |
頁 次 | 頁1-42 |
專 輯 | 傳播效果與後現代論述 |
分類號 | 448.6 |
關鍵詞 | 第三人效果; 第一人效果; 政府規範; 電子郵件; 轉寄行為; 網路問卷調查; Third-person effect; First-person effect; Regulation; E-mails; Emails-transmission; Online survey; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以台灣2004年「319槍擊事件」發生後許多網路使用者從網路上收到「槍擊疑雲電子郵件」的時空背景,檢測「第三人效果」與「第一人效果」是否存在,並進一步探討第三人效果的行為效應。本文測試的行為效果有二,一為「支持規範」,二為「轉寄電子郵件」。「網路問卷調查法」是本研究採行的研究方法,研究結果顯示,對所有接觸過319「槍擊疑雲」電子郵件的受訪者而言,第三人效果的確存在,而泛綠支持者的第三人效果較泛藍支持者與中立者更為強烈,但第一人效果卻未如期發生在泛藍支持者身上。另外,第三人效果對於「支持規範」的預測力未達顯著,但對「電子郵件之轉寄」則有顯著影響力。 |
英文摘要 | This study aims to examine the third-person effect and the first-person effect. Fit also explores the behavioral aspects of the third-person effect. The behavioral outcomes in this study are people’s desire for regulation and their behavior towards “email-transmission.” An online survey was applied in this study. The questionnaire was posted on the web for a span of three weeks after the 2004 Taiwan Presidential Election when 319-assassination-related emails roamed the Internet. The results show that the third-person effect does emerge. The users who support the Pan-Green party are more likely than Pan-Blue supporters and Independents to perceive that their emails exert a stronger influence on others than on themselves. However, the Pan-Blue supporters do not perceive themselves to be more affected than others. In addition, the third-person effect is not a significant predictor of perceived need for regulation. However, it does play a role in predicting the “email-transmission.” |
本系統中英文摘要資訊取自各篇刊載內容。