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| 題 名 | 農村婦女副業經營班--田媽媽經營情形之研究=The Case Study of Side-Line Management of Country-Mammy Classes |
|---|---|
| 作 者 | 曾玉惠; | 書刊名 | 高雄區農業改良場研究彙報 |
| 卷 期 | 16:3 民94.09 |
| 頁 次 | 頁49-58 |
| 分類號 | 431.2 |
| 關鍵詞 | 田媽媽; 副業經營; 市場行銷; Country-mammy; Side-line management; Marketing; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 為了解農村婦女副業經營班-田媽媽之經營情形,取樣高雄區、台南區及台中區由農會輔導或經營之12 個「田媽媽班」調查,發現田媽媽班之經營方式分成三類,1.「田媽媽」班員自產自銷,2.班員負責生產、農會負責行銷,3.完全由農會經營,雇用班員生產。 綜觀90 年~94 年,田媽媽班的經營成果顯示:第一類型適合於已有經營基礎、產品能規格化之田媽媽班,第二類型及第三類型之經營方式較適合初步創業者,因為純樸的農婦們雖擅於農場經營,卻不諳大量食物製備及商場交易。農會轉型兼營餐飲服務既可提供農村婦女之就業機會,又可開闢財源, 且有利於消費者,因此可提昇農會形象。 經營較成功的田媽媽班成員,幾乎都把「田媽媽」當作自己的事業,全心投入、任勞任怨且配合度高,認真生產最高品質的產品,滿足消費者之需求及口慾,希藉由人際網路的宣傳,拓展銷售市場。部份田媽媽成員因表現良好,收入穩定,由兼職轉為專職。兼職時薪為80~100 元或日薪500~800 元(工作時間5~8 小時),月入約5,000~15,000 元;專職月入約18,000~25,000 元(每日工作時間約8 小時,月休4~5 天);完全由田媽媽自產自銷者,工資所得加紅利依營業額不同而有差異。經營單位每月營業利潤最高有超過200,000 元者。 農會經營田媽媽美食大有可為,但前題是必須有一個優秀的生產團隊和行銷團隊,讓生產與行銷同時達到最高效益,憑數十年來農會所塑造的正面形象,經營鄉土美食或料理,其實較一般業者佔優勢,未來發展空間相當大, 也值得投入。而農會相關人員理應認同田媽媽的使命感,給予支持或鼓勵, 肯定田媽媽成員的辛勞與奉獻,以營造雙嬴的局面。 |
| 英文摘要 | In order to find out the management situation of Country-Mammy side-line classes, twelve units were investigated. It’s found there are three types of management:1. C.M. class is responsible for both production and sale of products. 2. C.M. class is responsible for producing products, but farmers’ association is responsible for marketing. 3. Farmer’s association manages C.M. enterprise and employs H.E. class members to produce products. The second type and the third type are more suitable for those women farmer who initially create career, because most of women farmer are green hand about marketing. Obviously, the successful cases are members of C.M. devote themselves to classes. They work hard to produce the best quality of product to satisfied consumer’s needs and taste in order to catch consumer’s stomach, and by means of consumer’s propaganda to broaden or expand their consumer market. The top two sidelines are “farm cuisines” and “traditional processing foods”. The average wages of C.M. classes is NT $500~800 per day per person, or NT$ 5,000~25,000 per month per person, it depends on the amount of workloads and output values. The majority of C.M. class members are satisfied with their pay. In additional to the home economics agents’ guidance, the attitude of the chief of farmers’ association also influences the operation of C.M. class. The best choice is that farmers’ association affords work opportunities and concern benefits of C.M. class members, then, C.M. class members appreciate the support of farmers’ association, so, they are most willing to develop new products and produce the best quality of food. Finally, both farmers’ association and C.M class members are winners. Farmers’ associations can run a new business - food services and processing foods are more appropriate. C.M. classes are the best human resources, and they will be a group of money-makers of farmers’ associations. |
本系統中英文摘要資訊取自各篇刊載內容。