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| 題 名 | 營建物不實廣告建商與代銷商法律責任之研究=A Study on the Legal Liability of Architectural Merchants and Sales Agents in Misleading Construction Advertisements |
|---|---|
| 作 者 | 李憲佐; | 書刊名 | 公平交易季刊 |
| 卷 期 | 15:1 2007.01[民96.01] |
| 頁 次 | 頁59-95 |
| 分類號 | 497 |
| 關鍵詞 | 營建物; 不實廣告; 建商; 代銷商; 法律責任; Architecture; Misleading advertisement; Architectural merchant; Sales agent; Legal liabilities; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 營建物(房屋)因其價值較為昂貴並具特殊性,一般人缺代購買經驗,故在建商或代銷當一旦有不實廣告,常易導致購買人有受害之機會。 本文係先就廣告之一般概念、種類、功能及其因廣告不實在法律上所應負之責任加以論述;其次乃針對不動產行業之廣告範圍、態樣、廣告內容及其產生不實廣告原因加以探討;並就各類不動產不實廣告態樣應適用之法律及應負之責任,加以分析、比較。接著再就目前實務上建商與代銷商之角色與功能加論述,以及對其在行銷管道上所處不同地位及不同廣告方式加以釐清,以便正確適用法律及就應負之責任,分予推理、探究。然後以實務案例加以分析、比較、歸納出最後結論,並提出數點淺見,供作公平交易委員會執法之參考。 |
| 英文摘要 | Because architecture (i.e., a building or a house) is too expensive and exceptional so that people have little experience of purchasing such things, if there are misleading advertisements by architectural merchants and sales agents, it is easy for the opportunity to arise for people to fall victim to buying such a building (or house). This article first attempts to discuss the general concepts, descriptions, and functions of advertisements, while also describing legislation that is responsible for misleading advertisements, while also describing legislation that is responsible for misleading advertisements. Second, its probes into real estate advertisements, focusing on the scope and the content of the advertisements, and the reasons why misleading advertisements occur. At the same time, it also analyzes and compares the legislation and responsibility in relation to misleading real estate advertisements. This is then followed by a discussion on the roles and functions of architectural merchants and sales agents in practice, besides separately inferring the different sales methods advertised, as well as how to suit the law and its responsibilities. These advertising methods should be adopted. Finally, it analyzes and compares practical cases before drawing a conclusion, and also advances proposals for the reference of the Fair Trade Commission when administering justice. |
本系統中英文摘要資訊取自各篇刊載內容。