頁籤選單縮合
題 名 | 中小企業策略聯盟行為之合作賽局分析=The Study for Scale Economy and Market Structure in Small and Medium-Sized Transnational Corporation |
---|---|
作 者 | 李陳國; 楊文君; | 書刊名 | 中小企業發展季刊 |
卷 期 | 2 民95.12 |
頁 次 | 頁1-20 |
分類號 | 555.77 |
關鍵詞 | 中小企業; 策略聯盟; 賽局理論; Small-medium enterprises; SMEs; Strategic alliance; Game theory; |
語 文 | 中文(Chinese) |
中文摘要 | 中小企業策略聯盟組織的不穩定性,其重要根源是由於合作夥伴行為的不確定性引起的。可以說,儘管人們都期待共同合作,聯盟組織並不會自動產生,因為「經濟人」的自利傾向和個人理性會降低合作的效率。因此,本文以「囚犯困境」的靜態賽局和動態賽局為研究對象,証明了中小企業策略聯盟穩定存在的可能性。為了提高聯盟的穩定性,合作夥伴在行為上必須遵守以下原則:(1)正確區分競爭策略與合作策略(2)不能率先背叛合作夥伴(3)對合作與背叛都要給予回報(4)合作夥伴應該保持良好的合作聲譽。 |
英文摘要 | The instability of Small Medium Enterprises (SMEs) Strategic Alliance derives to great extent from uncertainty of partner's behavior. It is safe to say that alliance organization might not come into being automatically in line with expectation for the reason of self-interest and individual rationality features. In this section, comparing the static and iterated game equilibrium of prisoner's dilemma, the probability of stable SMEs organizations is demonstrated. To enhance the stability of SMEs Strategic Alliance, partner firms must obey following rules. Firstly, differentiating the competitive strategies and cooperative strategies. Secondly, never be first mover in defecting partners. Thirdly, retaliating defector by defection and repaying cooperator with cooperation definitely and quickly. Fourthly, partners should do their best to bring up trustworthy reputation in the past cooperation history. |
本系統中英文摘要資訊取自各篇刊載內容。