頁籤選單縮合
題 名 | 數位互動電視之可行模式初探性分析=A Pilot Study of Feasible Pattern Analysis for the Case of Digital Interactive TV |
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作 者 | 蕭文娟; | 書刊名 | 玄奘資訊傳播學報 |
卷 期 | 3 民95.06 |
頁 次 | 頁71-79 |
分類號 | 557.77 |
關鍵詞 | 數位電視; 互動電視; 互動電視節目; Digital television; Interactive TV; iDTV program; |
語 文 | 中文(Chinese) |
中文摘要 | 全球積極推展數位化廣播電視率統汰換之際,除了數位電視的製作及播送系統數位化之外,預期這幾年期間將有數倍的數位頻道釋出及數位電視節目的需求日增,更多電視頻道的節目型態採用互動式節目的優勢是更能吸引觀眾,也將帶領著數位電視商務的流行。藉由分析歐美國家經營數位互動電視媒體服務的要項及可資參閱的論點。探討電視數位化之後的互動電視節目頻道經營問題,分析適合台灣媒體環境的互動電視模式。 |
英文摘要 | Recent years have brought many changes to the world of mass media. The new broadcasting technology have provided consumers with interactive digital services.. Digital television is a hybrid platform providing modem multimedia services on a network platform. Several research group predicts that ITV will be the key technology to bring e-mail and other on-line interactive services into homes and also predicts that television commerce will grow rapidly. ITV services provide new creative possibilities in TV program contents and TV commercials in Europe and the United States. This paper is, thus, intended to attain two purposes -- to explore and analyze mass media operaters and audiences need for the iDTV programming service and to investigate the feasibility of iDTV business module to the audience service. |
本系統中英文摘要資訊取自各篇刊載內容。