頁籤選單縮合
題 名 | 江蘇省連雲港市國內旅遊客源市場研究=Study on Domestic Tourist Market of Lianyungang, Jiangsu Province, China |
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作 者 | 吳小偉; 黃巧華; 趙清; | 書刊名 | 地理學報 |
卷 期 | 44 民95.06 |
頁 次 | 頁79-90 |
分類號 | 992.92 |
關鍵詞 | 旅遊; 客源市場等級; 空間分佈特徵; 連雲港; Tourism; Tourist market level; Spatial distribution characteristic; Lianyungang; |
語 文 | 中文(Chinese) |
中文摘要 | 旅遊業作為連雲港市經濟發展的一支新興產業,已成為促進該市經濟快速發展的重要力量。旅遊業的競爭關鍵是旅遊市場的競爭。本文根據實地問卷調查獲得的2003年連雲港國內旅遊客源市資料,對遊客的人口統計學特徵和旅遊客源市場空間分佈特徵進行了分析,並在傳統的旅遊客源市場3等級分法的基礎上,運用SPSS軟體對旅遊客源資料進行聚類,以聚類分析法將連雲港內旅遊客源市場定量劃分為5個主要等級。再利用MapInfo軟體,將聚類分析結果疊加在專題圖上,分析旅遊客源市場分佈的特徵。研究發現,連雲港旅遊客源地主旅遊者以男性、中青年人居多,無明顯的職業集中指向;人均旅遊消費略低於全省平均水準;遊客旅遊目的以度假旅遊為主。 |
英文摘要 | As a booming industry, tourism is making more and more contributions to steady and sustainable economy of Lianyungang. Based on the understanding that the core competition in tourism is the competition for makers, this paper focuses on the analysis of tourists’ demographic characteristics and spatial distributions. The first-hand data of domestic tourist markets were derived from on-site questionnaires. Cluster analysis in the SPSS software was used to analyze the data and to identify five-level markets. The results of cluster analysis were displayed on a map using MapInfo, illustrating the distribution characteristics of the five-grade tourist markets. This research shows that tourists of Lianyungang mainly come form Jiangsu Province and its surrounding provinces, generally characterized as “highly con concentrated and low scattered.” Most tourists are male adults and there is no obvious occupation-orientation. Per tourist expenditure in Lianyungang is lower than the average expenditure level in the whole Jiangsu Province. Most tourists in Liayungang are for vacation. |
本系統中英文摘要資訊取自各篇刊載內容。