頁籤選單縮合
題 名 | 臺灣農會產業化程度與經營關係之研究=A Study on the Relationship of Commercialization and Operation of Farmers' Association in Taiwan |
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作 者 | 方珍玲; 曹詠婷; | 書刊名 | 臺灣鄉村研究 |
卷 期 | 6 民95.05 |
頁 次 | 頁63-96 |
分類號 | 431.55 |
關鍵詞 | 產業化程度; 農會; 非營利組織; Commercialization; Farmers' association; Non-profit organization; |
語 文 | 中文(Chinese) |
中文摘要 | 農會雖然歷史悠久,且組織結構完整,但近年來體質及經營條件都相對呈現出弱勢;且隨臺灣加入世界貿易組織(WTO)後,農業部門更加蕭條惡化,使農會信用部經營日趨艱困;是故近年政府積極輔導農會轉型企業化經營,以提升農會的競爭力,顯示農會朝向產業化發展之趨勢,故本研究主要目的有三:1.了解全國農會產業化現況;2.建構農會產業化衡量指標;3.分析全國農會產業化程度與組織經營之相關性。 研究發現產業化指標確實能衡量農會產業化程度高低,但產業化程度與營運關係卻呈現低相關,顯示以農會目前的條件可以達成產業化目標,但僅以產業化程度來斷定其營運績效,相關性不顯著。主要原因與目前衡量農會營運績效多半以信用部盈餘之單一指標,而非從多元構面衡量有關,當農會開發多元化事業並努力經營顧客關係及重視內部員工成長的同時,可達到較高之產業化程度,卻不必然在信用部盈餘上能同步成長。其實大部分農會在發展產業化項目之餘,可更加強本身競爭優勢及行銷策略,尋求最適當地市場需求及特色之核心事業,拓展營運範圍,增加農會競爭力,農會產業化才能顯現出績效並得以永續生存。 |
英文摘要 | Although the Farmers' Association has had an elongated history and a well-established structure, the productive value of agriculture cannot contend with the industrialization. The constitution and operating conditions of the Farmers' Association were shown relatively weak. Furthermore, as Taiwan becomes a part of the World Trade Organization, the agricultural department is continuing to decline. Moreover, the intensive competition within the financial institution deteriorates the operating condition of the Credit Department of Farmers' Association. By setting up additional items ob fussiness and promoting competitiveness, the government aggressively guides and nurtures the transformation of the Farmers' association to commercialized operation. All efforts were made and shown that the Farmers' Association is heading for commercialization. While the commercialization is the trend of future development, three aims were investigated in this study, 1. To investigate the current situation of commercialization of Farmers' Association; 2. To construct commercialized criteria of the Farmers' Association; and 3. To analyze the relationship between commercialization and operation of organization The results revealed the level of commercialization could be indicated by the commercialization index. However, the commercialization of the Farmers' Association and organization operation is not highly interrelated. This suggests, regardless of the constitution an operation condition, it is not possible to forecast the operational performance from the level of commercialization. Instead of multi-dimensional index, the evaluation of the operational performance is rather relied on sole factor, surplus in the credit department of Farmer's Association, which may be linked to this phenomenon. Furthermore, while Farmer's Association is perusing in the further development and building up the relationship with customers and improving the qualification of employee, the surplus in the credit department may not necessarily be raised. The majority of Farmers' Association still holds the opportunity and further development of commercialized items. In order to enhance the competitiveness of the Farmers' Association and promote newly commercialized items, it should investigate the demands of local market in accordance with one's advantage. As a result, this may gain the sustainable existence to the Farmers' Association. |
本系統中英文摘要資訊取自各篇刊載內容。