頁籤選單縮合
題 名 | 老戲新生--顧正秋對談李寶春 |
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作 者 | 陳彥瑋; | 書刊名 | 印刻文學生活誌 |
卷 期 | 3:3=39 民95.11 |
頁 次 | 頁164-171 |
關鍵詞 | |
語 文 | 中文(Chinese) |
英文摘要 | Price-matching guarantees (PMG) is defined as a retailer’s policy and practice of promptly matching a lower price offered by a nearby retailer on an identical or similar item or refunding the price difference for a short period after the sale has been made. A PMG may operate as an effective promotional tool for retailers and a valid market signal for consumers. It is important to understand how consumers process and evaluate the PMG. This study manipulates retailer’s guarantee clauses, including depth of refund, restriction scope, and negotiation complexity, to explore their influences on consumers’ evaluations of PMG believability and value. The findings analyzed by LISREL are as follows: First, depth of refund has a positive effect on the PMG believability and value. Second, restriction scope results in negative effect on PMG believability. Finally, PMG believability has the significant positive influences on PMG value, and in turn on purchases intentions. |
本系統中英文摘要資訊取自各篇刊載內容。