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題 名 | 臺灣數位出版典藏產業發展策略評估模式之建構=A Study on the Digital Publish and Archives Industry Development Strategy |
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作 者 | 陳耀竹; 劉忠陽; 林仁媛; | 書刊名 | 傳播管理學刊 |
卷 期 | 6:3 民94.11 |
頁 次 | 頁97-120 |
分類號 | 487.7 |
關鍵詞 | 模糊多準則政策; 層級分析法; 文化創意產業; 數位出版典藏產業; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的是研擬文化創意產業中的發展策略以做為政府或產業高階主管決策的參考依據。在歐美、韓國、日本等國均積極致力於發展文化創意產業時,行政院亦提出挑戰2008--國家發展計畫,希望帶領臺灣邁向高附加價值的知識經濟產業環境,其中文化創意產業於此扮演很重要的角色,文化、創意的要素,成為往後臺灣產業競爭的一大發展方向。 本研究針對數位出版典藏產業的發展策略,結合了準則因素分析、層級分析、模糊德菲法與模糊多評準,提供一套評估發展策略的演算法則。該演算法則是根據三角模糊數與語言變兩個主要觀念,作為評估發展策略準則「可能性」相對權重與各方案滿足準則進行評分,經適當加權與層級整合後,再利用Chang and Chen的模糊排序法,求得業者在產業環境中面臨策略選擇的權重。因此,本研究將提出未來數位出版典藏產業發展策略評估的模式,為臺灣推動文化創意產業在有限的資源分配下,建立一套發展策略評估準則。 |
英文摘要 | The purpose of this research is to explore the development strategy in cultural and creative industry, for government officers in making the industry development strategy. According to the Europe, America, Korea, Japanese etc, many countries are make much efforts o developing the culture and creativity industry. Administration Yuan in Taiwan also puts forward challenging 2008-the national development plans, hoping to lead Taiwan to head into the high and value added knowledge-based economy industry. Among them, the culture and creativity industry plays a very important role and it will become the main developing direction of Taiwan's future industry competition. The fundamental concepts we have adopted include factor analysis, fuzzy Delphi method, fuzzy set theory and multi-criteria decision-making method. An algorithm proposed in this industry is based on the concepts of triangular fuzzy number band linguistic variable to assess the preference ratings of linguistic variable, “probability”. The subjects can employ an assumed rating set to show the individual perception of the linguistic variables. Finally we use Chang and Chen's ranking method to rank the final scores for a strategy assessment model for the development of culture and creative industry. |
本系統中英文摘要資訊取自各篇刊載內容。