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題 名 | 互動性對科技接受模式之影響--以政府入口網站為例=Interactivity Impact on the Technology Acceptance Model of Government Portal Site |
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作 者 | 耿慶瑞; 黃增隆; 汪志堅; | 書刊名 | 商管科技季刊 |
卷 期 | 7:3 民95.09 |
頁 次 | 頁509-530 |
分類號 | 572.9 |
關鍵詞 | 電子化政府; 入口網站; 滿意度; 科技接受模式; The e-government on line services; Portal site; User satisfaction; Technology acceptance model; |
語 文 | 中文(Chinese) |
中文摘要 | 政府運用新的科技技術來推動「網際網路互動式便民服務」,但相關的推動成效缺乏適切的評估,為能夠真正瞭解政府推動的成效及民眾使用的現況,促成本研究的進行。本研究以互動性及科技接受模式為基礎,評估民眾使用政府入口網站成效。研究發現,民眾使用入口網站後所產生正面或負面的感受,會直接、間接影響未來是否使用的意願及民眾實際使用的頻率。又民眾知覺入口網站的易用性、有用性及互動性都會直接或間接決定他們感受是否好或壞的主要因素,因此政府入口網站成效的優劣,決定於它是否具備足夠且多元的互動性給予民眾使用,並進一步促使民眾知覺有用性與易用性程度能夠提高,而強化民眾能充分繼續使用效果的目的。 |
英文摘要 | Owing to the speedy expanding of WWW, people get on-line growing rapidly and the competition among cyber-business is intense. These foreign countries, including Japan, America and so on, have successively tried to carry out the policy of the e-government on line services in order to advance the national competitiveness. For the trend, our government had taken action about the e-government on line services. To deliver superior service quality, managers of companies with web presences must first understand how customers perceive and evaluate on line customer service. The purpose of this paper is to examine the acceptance degree of the e-government on line services based on Technology Acceptance Model. Besides, the intent of our study was to find the factor that affects TAM by adding an interactivity concept in the WWW context. We hoped to explain user acceptance of the e-government on line services. In this study, we evidence an individual's attitude toward the use of the e-government on line services is significantly affected by the individual's perception about ease of use, and usefulness. And behavioral intentions to use the e-government on line services is highly related to the attitude, and perceived usefulness. At the same time, we also find interactivity is the most important motivation factor. In other words, the result implies that the individual's acceptance of the WWW is significantly related to interactivity. |
本系統中英文摘要資訊取自各篇刊載內容。