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題 名 | 高雄國際貨櫃藝術節遊客之吸引力與重遊意願之研究=A Study of Attraction and Revisiting Willingness of Tourists on Kaohsiung International Container Arts Festival |
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作 者 | 陳弘慶; 李宜錫; | 書刊名 | 運動休閒管理學報 |
卷 期 | 3:1 民95.06 |
頁 次 | 頁74-86 |
分類號 | 992.2 |
關鍵詞 | 高雄國際貨櫃藝術節; 吸引力; 重遊意願; Kaohsiung international container arts festival; Attraction; Revisiting willingness; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目是瞭解高雄國際貨櫃藝術節遊客之吸引力與重遊意願,以高雄國際貨櫃藝術節的遊客349位遊客作為施測對象。經由統計結果分析如下: (一) 不同背景變項的遊客在吸引力上之差異分析結果發現,不同性別、居住地區與教育程度的遊客在吸引力上達顯著差異 (p<.05)。而不同年齡、每月收入與職業等變項未達顯著差異(p>.05)。 (二) 不同背景變項的遊客在重遊意願上之差異分析結果發現,不同職業的遊客在重遊意願上達顯著差異 (p<.05)。而不同性別、年齡、每月收入、居住地區與教育程度等變項均未達顯著差異 (p>.05)。 (三) 高雄國際貨櫃藝術節遊客吸引力與重遊意願之相關分析,經相關分析結果發現,整體吸引力對重遊意願達顯著性中等強度相關r=.62 (p<.05)。 (四) 高雄國際貨櫃藝術節遊客的吸引力對重遊意願具有顯著的預測力F=217.99 (p< .05),其預測的解釋力有38.6%。 |
英文摘要 | The purpose of this study was to realize the relationships between attraction and revisiting willingness on Kaohsiung International Container Arts Festival. 349 questionnaires from Kaohsiung international container arts festival were used in this study. After statistic analysis, the results were shown that: 1.the analyze visitor's background variables on Kaohsiung International Container Arts Festival. The results showed the sex, area of residence, and education level have significance difference on attraction. Age, monthly income, and occupation were not significance difference on attraction. 2. The results showed the occupation have significance difference on revisiting willingness. Sex, age, monthly income, area of residence, and education level were not significance difference on attraction. 3. It's shown from the pearson product moment correlations analysis that a significant middle positive relationship between attraction and revisiting willingness. 4. It's shown from the regression analysis that attraction could be significant predictor revisiting willingness (F=217.99, p<.05). The attraction could predict 38.6% of variance of revisiting willingness. |
本系統中英文摘要資訊取自各篇刊載內容。