查詢結果分析
來源資料
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題 名 | 秀姑巒溪與荖濃溪泛舟旅客參與動機、流暢體驗、服務滿意度與感受正面影響之比較研究=The Comparison Study of Rafters' Rafting Participation Motivation, Perceived Service Satisfaction, and Positive Influence after Finishing the Activity in Siaokuluan River and Lao-nong River |
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作 者 | 張孝銘; 蕭毓薰; 王敏如; | 書刊名 | 運動休閒管理學報 |
卷 期 | 3:1 民95.06 |
頁 次 | 頁1-19 |
分類號 | 994.1 |
關鍵詞 | 激流泛舟; 參與動機; 流暢體驗; 服務滿意度; 正面影響; Whitewater rafting; Participation motivation; Flow experience; Service satisfaction; Positive influence; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究之目的在於比較秀姑巒溪與荖濃溪泛舟遊客參與動機、流暢體驗、服務滿意度、以及感受活動參與後正面影響之差異情形。本研究採問卷調查的方式,對象為參與花蓮秀姑巒溪及高雄荖濃溪泛舟之遊客,並於兩條溪流泛舟終點採便利取樣方式進行調查,時間從2005年8月至9月於周休二日假日時實施。在秀姑巒溪方面,共回收有效問卷292份,在荖濃溪方面共回收有效問卷325份。經統計分析後發現:1.秀姑巒溪泛舟遊客在參與動機、流暢體驗、正面影響方面均高於荖濃溪泛舟遊客。2.在服務滿意度方面,秀姑巒溪泛舟遊客在「停留地點」、「救生員(船)的人數」則滿意度較高;而荖濃溪泛舟遊客對「衛浴設備」的滿意度則比秀姑巒溪泛舟遊客來得高。3.遊客泛舟流暢體驗對參與後感受正面影響具有明顯的預測能力。根據分析結果,本研究不僅對泛舟業者提出相關的建議,亦對未來研究者提出後續研究之參考方向。 |
英文摘要 | The purpose of this study was to compare difference rafters, rafting participation motivation, flow experience, perceived service satisfaction and positive effect after finishing the activity in Siaokuluan and Lao-nong River. The questionnaires were given to rafters, in Siaokuluan and Lao-nong River, and non-random sampling method is used. 292 effective questionnaires were collected by Siaokuluan River, 325 by Lao-nong River. After testing, three results are shown: 1. The Siaokuluan rafters, rafting participation motivation, flow experience, and positive effect after finishing the activity more than higher Lao-nong River. 2. The Siaokuluan rafters, satisfy on “stay sites during rafting” and “numbers of save boat and person” higher than Lao-nong River, however, in “washroom and toilet” was not. 3. There is powerful predicting of rafting flow experience on positive effect after finishing the activity. Based on these findings, the study not only gives some suggestions for adventure or program managers, but also supports research orientation for future researchers. |
本系統中英文摘要資訊取自各篇刊載內容。