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題 名 | 臺灣運動觀光學術研究與產業發展之概況=The Research and Industry Development on Sport Tourism in Taiwan |
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作 者 | 林永森; 高俊雄; 陳金輝; | 書刊名 | 嶺東體育暨休閒學刊 |
卷 期 | 4 民95.06 |
頁 次 | 頁76-94 |
分類號 | 489.77 |
關鍵詞 | 運動觀光景點; 賽會; 渡假; Sport tourism landscape; Sport competitions; Vacation; |
語 文 | 中文(Chinese) |
中文摘要 | 臺灣的運動觀光肇始於1970年代日本人到臺灣參與高爾夫球比賽或擊球,以及國內高爾夫球隊南北移動的外地比賽,到1990年代臺灣職棒成立後各隊伍之加油團,從北到南為所屬的隊伍觀賞比賽加油;以及許多人遠赴國內外參與登山、泛舟、滑雪、高爾夫等運動觀光消費行為。2004年典雅奧運體育委員會與旅行社正式組團出國參觀典雅奧運比賽,為中華健兒在比賽場上加油。上述的運動觀光現象,無論從學術界與產業界的觀點,皆對臺灣地區運動觀光發展有助益,因此本文從產業發展的實務現象,學術研究的文獻分析,作為本文探討臺灣地區「運動觀光」之發展分析,以提供學術界、實務界與相關單位,未來發展運動觀光之參考。所得結論如下: 一、學術研究方向: (一)期刊:1. 運動與觀光結合之可行性與未來趨勢分析。2. 國內與國外運動觀光產業發展現況分析。3. 運動觀光消費行為(需求面)與產業結構(供給面)之分析與研究。4. 運動觀光理論之探討。5. 運動觀光發展政策探討。6. 運動觀光課程與專業能力需求之建構。 (二)學位論文:1. 運動觀光參與者參與行為與參與動機、服務品質期望、滿意度。2. 運動與觀光產業結合之可行性。3. 運動觀光人力資源培訓(專業課程與專業能力)系統架構之建立。 二、臺灣運動觀光產業發展現況主要可分為下列三種: (一)運動景點觀光:1. 健康俱樂部。2. 設施運動。產業呈現競爭與相互刺激參與消費市場的擴大,大型集團加入產業分食大餅。但此部分尚未明顯形成,僅為住家附近,或零星的外國商務型觀光客。 (二)運動賽會觀光:1. 國內。2. 國外。相關產業需求成長,旅行業者紛紛投入市場開發新產品與客源。 (三)運動渡假觀光:1. 國內。2. 國外。設施服務功能多元化需求的增強,加強業者對附屬設施的研究與發展。 |
英文摘要 | The sport tourism in Taiwan began in 1970s when Japanese participated in golf competitions or other ball games in Taiwan, and domestic golf teams competed from the north to the south of Taiwan. In 1990s, a cheer group of each professional baseball team cheered its team in every competition no matter in the northern or the southern Taiwan. Also, more and more people went abroad to take part in sports, such as mountain climbing, boating, skiing, playing golf...etc. Besides, a cheer group was organized by National Council on Physical Fitness and Sports and travel agencies to cheer Taiwan's athletics in 2004 Athens Olympic Games. The above events benefited the development of sport tourism in Taiwan area. So, according to the practical situations of industry development and the literature review of academic research, this study anlayzed the development of sport tourism in Taiwan to provide the academic circles, the industry, and the related organizations a referece for developing future sport tourism. The results of this study were as follows: I、Academic studies 1、Periodicals: (1) Analysis on possibility and future trends for combining sports and tourism; (2) current development analysis on domestic and foreign sport tourism industry; (3) analysis and studies between sport tourism consumer behavior (demand) and industry structures (supply); (4) discussion on sport tourism theory; and (5) discussion on develpment policy of sport tourism. (6) profession competency requirements and profession courses of sport tourism. 2、Academic theses: (1) Participants' behavior, motives, expectation of service quality, and satisfaction in sport tourism; (2) possibility for combining sports and tourism industry; and (3) system structure for human resource training (profession courses and profession competency) in sport tourism. II、Current development of sport tourism industry in Taiwan 1、Sport tourism landscape: (1) Health clubs; and (2) facility sports. The industry was competitive and stimulated the extending of the consumer market. Large enterprises joined the industry. This type of sport tourism was not mature enough, and the location of the industry was in neighborhood, or only for foreign business tourists. 2、Sport comptetitions: (1) At home; and (2) abroad. The increasing of related industries requirements promoted more travel agencies devoting to developing new products and increasing sources of customers. 3、Sport vacation tourism: (1) At home; and (2) abroad. The diversity requirements of facility service functions improved the studies and development of subsidiary facilities. |
本系統中英文摘要資訊取自各篇刊載內容。