查詢結果分析
相關文獻
頁籤選單縮合
題 名 | 大學生綠色消費態度及行為之研究--以高雄餐旅學院學生為例=A Study of Green Consumption Attitude and Behavior of the National Kaohsiung Hospitality College Students |
---|---|
作 者 | 杜宜展; | 書刊名 | 高餐通識教育學刊 |
卷 期 | 3 民95.06 |
頁 次 | 頁271-304 |
分類號 | 445.9 |
關鍵詞 | 綠色消費行為; 綠色消費態度; 家人綠色消費行為; Green consumption attitude; Green consumption behavior; Family green consumption actions; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目的有二,一為探討個人背景變項、綠色消費經驗、參與環保經驗分別與綠色消費態度、行為之關係;二為探討綠色消費經驗、參與環保經驗、家人綠色消費行動與綠色消費態度、行為之多元相關。 本研究以高雄餐旅學院學生為對象,施測研究者自編之:「大學生綠色消費量表」,發送400份問卷,共獲得302份有效樣本資料,以t檢定、逐步廻歸分析法進行資料處理,並得到以下結論: 一、高年級同學較抱持「減少浪費」之綠色消費態度。 二、女同學較常實踐「節約與重複利用」之綠色消費行為。 三、曾聽過綠色消費一詞的大學生在綠色消費態度及綠色消費行為方面皆優於未曾聽過者。 四、曾購買綠色消費產品的大學生的綠色消費行為優於未曾購買者。 五、曾參與環保志工活動的大學生在綠色消費行為優於未曾參與者;曾參加環保社團的大學生在綠色消費行為優於未曾參加者。 六、「家人綠色消費行動」能有效預測大學生之「綠色消費態度」;「家人綠色消費行動」及「參與環保經驗」能有效預測大學生之「綠色消費行為」。 根據上述研究結論,本研究亦提出促進大學生實踐綠色消費行為之建議。 |
英文摘要 | This research tries to understand the green consumption behavior of the National Kaohsiung Hospitality College students. The data have been collected from research's green consumption scale. A total of 400 questionnaires were passed to the college students, and 302 were collected valid. The data collected from target samples were analyzed by t-test, stepwise regression analysis. The conclusions of this study are as follows: 1.There were significant correlations between high grades college students than low grades college students in avoided waste dimension of green consumption attitude. 2.There were significant correlations between female college students than male college students in save and reuse dimension of green consumption behavior. 3.There were significant correlations between college students who knows green consumption than don't understand in green consumption attitude and behavior. 4.There were significant correlations between college students of buying green products than never purchaser in green consumption behavior. 5.There were significant correlations among involvement environment protection activities and groups and green consumption behavior. 6.Family green consumption actions can predict green consumption attitude. Family green consumption actions and involvement environment protection experiences can predict green consumption behavior. The conclusions were drawn based on previous findings, some suggestions were proposed for students, family, school and enterprise. |
本系統中英文摘要資訊取自各篇刊載內容。