查詢結果分析
相關文獻
- 國小學生參與北港媽祖遶境藝閣表演活動的體驗、體驗價值及滿意度之研究
- 體驗價值、滿意度與行為意圖之關係研究--以遊客參觀赤崁樓為例
- 以醫院策略性體驗模組觀點探討民眾再度就醫意願之整合影響模式研究--就醫目的之干擾效果
- 體驗行銷運用於文化創意產業之探討--十鼓文化村之案例研究
- 單車活動參與動機及滿意度關係之研究--以體驗價值為中介變項
- 顧客知覺品質、體驗價值、滿意度與忠誠度關係之研究--以高雄、臺南地區飯店為例
- 節慶活動參與動機、價值體驗、滿意度、行為意圖之研究--以金門中秋博狀元餅活動為例
- 學習滿意度在體驗價值與再參與修課意願之間中介效果探討--以大一體育課為例
- 服務設計、品牌體驗與體驗價值間之關係研究
- 休閒動機、體驗價值與參與滿意度之研究--以新北市土城國民運動中心為例
頁籤選單縮合
題 名 | 國小學生參與北港媽祖遶境藝閣表演活動的體驗、體驗價值及滿意度之研究=A Study on the Experience, Experiential Value and Satisfaction of Elementary School Students in Taking Part in Beigang Mazu Ei-Ga Parade |
---|---|
作 者 | 鍾志強; 陳雅婷; 黃孟立; | 書刊名 | 管理實務與理論研究 |
卷 期 | 9:2 2015.06[民104.06] |
頁 次 | 頁43-56 |
分類號 | 992.014 |
關鍵詞 | 體驗; 體驗價值; 滿意度; 北港藝閣; Experience; Experiential value; Satisfaction; Beigang Ei-Ga; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究的目的在了解國小學生參與藝閣表演活動的體驗、體驗價值與滿意度間的關係。問卷以參加過藝閣表演活動之國小學生為對象,採立意抽樣方式,共發350份問卷中取得有效樣本332份,回收率為94.85%。採線性結構方程模式等統計方式進行資料分析,研究發現:國小學生參與藝閣表演活動的體驗對體驗價值具有正向且顯著影響;國小學生參與藝閣表演活動的體驗價值對滿意度有正向且顯著影響;國小學生參與藝閣表演活動的體驗對滿意度不具有正向顯著影響。 |
英文摘要 | A Study on the Experience, Experiential Value and Satisfaction of Elementary School Students in Taking Part in Beigang Mazu Ei-GaP arade 中文摘要: 英文摘要:The study aims to understand the current conditions of elementary school students in joining in Ei-Ga Parade and sets to explore the individual factors such as background variants, experiences, experiential value and satisfaction as well as the interconnectedness among them. Questionnaires were delivered to those elementary school students who had taken part in Ei-Ga Parade, with a purposeful sampling. A total of 350 questionnaires were sent, with 332 effective copies returned, reaching a rate of 94.85%. This current study adopts inear structural equation to undertake data processing, and the research results are produced as follows: 1. The experiences of the elementary school students in taking part in Ei-Ga Parade has a positive and remarkable influence on experiential value. 2. The experiential value of the elementary school students in taking part in Ei-Ga Parade has a positive and remarkable influence on satisfaction. 3. The experiences of the elementary school students in taking part in Ei-Ga Parade do not show a positive and remarkable influence on satisfaction. |
本系統中英文摘要資訊取自各篇刊載內容。