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題 名 | 電子雜誌及電子書異業合作出版的三種模式=A Study on the Models of Cooperation with Different Industry for E-magazine and E-book |
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作 者 | 萬榮水; 高雲換; | 書刊名 | 出版與管理研究 |
卷 期 | 2 民95.06 |
頁 次 | 頁65-84 |
分類號 | 487.7 |
關鍵詞 | 數位出版; 異業合作; 關係管理; 多重個案研究; Digital publishing; Cross-industrial cooperation; Relationship management; Multiple case study; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究討應:傳統出版事業為了發展數位出版而建構的異業合作模式。所探究的是:出版業與資訊業如何(how)和為何(why)會共同合作發展數位出版?為應合作需要,雙方提供進行組合的能力為何?合作公司之間對於關係的建構及維繫運用何種作為? 本研究採取多重個案研究設計,以出版事業與其他組間共同合作發展數位出版的多個個案為研究對象,且依據三角測量法的精神,運用多元的蒐集資料方法並檢視所蒐集的資料,進行跨個案綜合比較分析。之後,再從多個個案之共同經驗中,提煉出關仯運作之要件並建構異業合作模式。 本研究繳結出三種類型之電子雜誌及電子書的異業合作模式。在「相互授權,共同發展」模式下,由資訊業提供技術、出版業提供內容,是互補性的合作;合作過程中產生良性互動,彼此之間並藉此獲得比原本更有利的發展條件,可說是獲致「雙贏」的結果。在「e化服務,客戶關係」模式下,由資訊公司提供e化服務的平臺給出版業者,其合作的關係較為單純,彼此之間是一種客戶的關係,並有簽合約保障合作雙方。在「摸索發展,不穩定關係」模式下,由於線上學習的發展仍處於摸索階段,也沒有明確成功的商業模式可參考,其合作關係較為不穩定。 |
英文摘要 | The study debates on what the cross-industrial cooperation models built by the traditional publishing companies are, and probes publishing and information companies form following aspects: (1) How do they develop digital publishing collaboratively? (2) Why do they develop digital publishing together? (3) What kinds of capabilities are necessary for the cooperation? (4) How do they establish and maintain the ralationshuip? The study founds on multiple case study which take more than one crossindustrial cooperation case as study objects, as study objects, as well as based on trigonometrical survey to collect, examine, compare materials comprehensively, and generalize the key factors and cross-industrial cooperation models subsequently. The study concludes three cross-industrial cooperation models of e-magazine and e-book: (1) In the model of “authorize mutually, develop jointly”, the information company provides technologies and publishing company offers content as well. The cooperation between both is complementary. During the cooperation processes, they interact well and herewith much more advantages are mode. It is a “win-win” situation. (2) In the model of “e-service, customer relationship”, the information company provides e-service platform to publishing company only. This kinds of cooperation model is simpler than the former. The relationship between them is defined as “customer-to-customer” partners by the contracts. (3) In the model of “exploring, unstable relationship”, since the development of e-learning is still in searching stage and there is no success business model to follow suit, the relationship between both sides is therefore unstable. |
本系統中英文摘要資訊取自各篇刊載內容。