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頁籤選單縮合
題名 | 數位內容應用發展趨勢前瞻=Digital Content Market Outlook |
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作者 | 周樹林; | 書刊名 | 經濟情勢暨評論 |
卷期 | 11:4 民95.03 |
頁次 | 頁1-25 |
分類號 | 484.7 |
關鍵詞 | 數位內容; 數位遊戲; 電腦動畫; 數位出版; 行動內容; 數位學習; 數位影音; 線上遊戲; 隨選視訊; Digital content; Computer annimation; Digital game; Online game; Online video; Online music; Mobile content; Online publish; Video on demand; |
語文 | 中文(Chinese) |
中文摘要 | 數位內容產業,是數位化與內容產業結合而生的名詞,其中包含了科技由類比至數位的演進,也包含了無遠弗屆的傳遞與流通數位化的變革存在;全球對於數位內容並未有一致性的定義與稱謂,但對於「內容」之數位化、播送與接取服務,卻是同步的積極發展之中。 臺灣亦將其列入兩兆雙星計劃中,希望推動數位內容成為臺灣明星產業。尤其在數位遊戲、數位影音、電腦動畫、數位學習、數位出版以及行動內容等領域皆已積極投入發展,消費者對各類數位內之接受度亦日漸提昇。但臺灣由於自有產品較少,且缺乏國際行銷的經驗與能力,使得海外市場開拓不易。 本文將以內容為主軸,剖析數位遊戲、電腦重畫、數位學習、數位影音、行動應用與數位出版等重點區隔未來發展趨勢,並針對產業重要議題進行相關分析與探討,提供業者或政府發展數位內容之參考。 |
英文摘要 | Digital content is an important new industry. With the emergence of new digital technologies and new business models, and with governments throughout the world making an active effort to promote the development of the digital content sector, the Taiwanese government has included the digital content industry as one of the four industries the development of which is to be promoted under the “Two Trillion, Twin Star Industry” plan, with the aim of making digital content one of Taiwan’s “star industries” of the future. Taiwan has already done a considerable amount to develop the digital game and digital audiovisual industries, computer animation, e-learning, e-publishing and mobile service, and consumers are becoming steadily more receptive to digital content. The rapid growth of the Asian economies has opened a window of opportunity for Taiwanese companies. At a time when international corporations are competing fiercely to develop the China market, the fact that Taiwan and China share a common language and a common cultural heritage puts Taiwanese firms in a very strong position. The key task now is to strengthen the quality of Taiwan’s digital content products, and to ensure that, as far as possible, these products are developed independently by Taiwanese companies, under their own brand, in Taiwan. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。