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題 名 | 知識管理對於產品創新影響之個案研究--以臺鹽綠迷雅膠原蛋白為例=Knowledge Management Affects on Product Innovation--The Case of Taiyen's Lu-miel Collogen |
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作 者 | 楊東震; | 書刊名 | 朝陽商管評論 |
卷 期 | 5:1民95.01 |
頁 次 | 頁89-110 |
分類號 | 496.1 |
關鍵詞 | 知識管理; 產品創新; 產品開發過程; 臺鹽; Knowledge management; Product innovations; The process of new product development; Taiyen; |
語 文 | 中文(Chinese) |
中文摘要 | 在知經濟時代下,未來的財富是來自知,知識的創造與運用能力逐漸取代傳統的土地、勞力、等實體資源,因此知識逐漸被視為策略性資源,透過知識的取得、運用、儲存、分享和整合,北成為企業建立競爭勢的必備能力,而新產品開發過程其實就是知識密集活動與集體創造的知識共享行為。本研究欲以知管理角度來探討臺鹽新產品-綠迷雅膠原蛋白創新的來源,以個案分析法,來了解當時臺鹽如何透過不同的創新理念,發展出所需的產品,並深入研究當臺鹽推出新產品的時候,如何透過事先分析、了解目前市場上趨勢潮流,來迎合消費者的需求,並且提昇消費者對於新產品的接受度、忠誠度以及往後可能產生風檢所採取的應對措施。 |
英文摘要 | During the time of knowledge economy, the origin of future wealth bases on knowledge, and the competence of knowledge creation and application are gradually substitute traditionally physical resources such as land, labor, capital etc. Consequently, knowledge can be regard as strategic resources through access, utilization, storage, share, and integration of knowledge. This has been necessary competence to build the advantage of business competition. However, the process of new product development actually is the sharing behavior for the knowledge-intensive activity and the collective creation knowledge. This study intends to explore new product development of Taiyen’s Lu-Miel Collagen with the perspective of knowledge management. We can understand how Taiyen develop new product which can meet the customer’s need by varies innovation ideals, deeply investigate in advance how it know current market trend well, and increase customers’ acceptance, loyalty, and the solution of possibly happened risk to new product. |
本系統中英文摘要資訊取自各篇刊載內容。