頁籤選單縮合
題 名 | 走私菸消費行為之探討=Consumer Behavior for Cigarette Smuggling in Taiwan |
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作 者 | 陳昇鴻; 李家銘; 林儀; | 書刊名 | 臺灣土地金融季刊 |
卷 期 | 42:4=166 民94.12 |
頁 次 | 頁165-187 |
分類號 | 496.34、496.34 |
關鍵詞 | 走私菸; 通路; 消費行為; Cigarette smuggling; Purchasing channels; Consumer behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要針對走私菸的品牌、通路及消費行為進行實證探討,期盼本研究結果能有助於衛生主管機關在制定相關菸害防制政策及海巡屬查緝私菸上,提供實質的政策參考依據。本研究發現將近53.2%受訪者認為走私會導致本國菸稅大量減少,也有41.9%者相信走私會影響香菸價格變化,但卻僅有4.1%同意抽走私菸對健康會有不利的影響。從Logit Model實證研究結果可說明:男性主要為抽走私菸的最大族群,尤其是年輕且教育程度較低者(包括國小以下及國中程度)則較偏好抽走私菸,此意謂未來政府有關當局可特別針對此類型族群加強菸害防制相關之衛生教育宣導。再者,對偏好經常抽走私菸者而言,抽走私菸可能具有特殊療效儼然已成為購買私菸最重要的理由,品質好與好奇心則為次要重視的購買因素。值得注意的是,多數經學抽走私菸者其主要私菸來源則從KTV與路邊檳榔攤兩個管道取得,未來政府應可加強對不法來源的私菸多進行取締查緝的工作,預期將來可有效杜絕國內走私菸的流通。 |
英文摘要 | Due to the reducing cigarette taxation, amending the scheme management of cigarette and alcohol after Taiwan joins in a member of WTO, and lessening the legal penalty; it could potentially promote the incentive of cigarette smuggling, disordering the price mechanism and harming the national health and social order. The major purpose of this paper is to empirically investigate the brand, channel, and consumer behavior for cigarette smuggling in Taiwan, not yet being previously addressed in related researches. The empirical results of Logit Model imply that male smokers are the main groups for cigarette smuggling, particularly for the young and lower-educated smokers, such as elementary and junior school education, preferring to consumer the cigarette smuggling. It implicates that the government authorities could intensify the tobacco control education of them. Moreover, for the frequent cigarette smuggling smokers, the prime purchasing reason is the strong belief for the special function after smoking the cigarette smuggling. Most of them purchase the cigarette smuggling from the channel of both KTV and venders at the night market. The government authorities could engage the anti-smuggling activities in order to ban the illegal resources in the further. |
本系統中英文摘要資訊取自各篇刊載內容。