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題 名 | Globalization and Internationalization of Taiwan's Small & Medium Enterprises=臺灣中小企業之全球化及國際化探討 |
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作 者 | 譚彩鳳; | 書刊名 | 美容科技學刊 |
卷 期 | 3:1 民95.02 |
頁 次 | 頁5-18 |
分類號 | 555.45 |
關鍵詞 | 臺灣; 中小企業; 全球化; 國際化; |
語 文 | 英文(English) |
英文摘要 | Small and Medium size Enterprises (SMEs) have played a crucial role in Taiwan’s economic development. However, in late 1980s there have been major changes in the macroeconomic environment in Taiwan. large numbers of Taiwanese SMEs moved their operations overseas to low-cost production destinations. This paper will examine the process and motivation for internationalization among Taiwan’s SMEs. It will analyze the current state of their overseas operations, their levels of internationalization, the business models adopted to develop overseas markets, and the problems encountered in trans-national marketing and management. |
本系統中英文摘要資訊取自各篇刊載內容。