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題 名 | 廠商進入新興工業化國家(NICs)之進入模式(獨資,合資)決策的決定因素之交互作用的影響=The Impact of Interaction Effects of Determinants on the Entry Mode Decision--Wholly Owned, Joint Venture--In Newly Industrialized Countries (NICs) |
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作 者 | 鄭竹均; 翁傑中; | 書刊名 | 德明學報 |
卷 期 | 26 民94.12 |
頁 次 | 頁89-101 |
分類號 | 553.78 |
關鍵詞 | 進入模式決策; 全球化策略; 合資經營; 獨資經營; Entry mode decision; Overall global strategy; Joint venture; Wholly-owned subsidiary; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究分析美國跨國公司(multinational companies: MNCs)在四個亞洲新興工業化國家--韓國、臺灣、新加坡和香港之進入模式(entry mode)的決定因素之交互作用的影響,而提出關於五個決定因素間交互作用的假說,並以此五個構面--地主國的投資風險、地主國市場提供的預測報酬、地主國的擴散風險、廠商特有優勢和廠商的整體全球化策略,進行問卷調查。 樣本取自於美國投入這些新興工業化國家的523個跨國公司,調查問卷對象為公司的總經理、副總經理和負責國外營運的國外部主管。 首先運用因素分析法處理所蒐集之資料,以減少總變數的個數;再利用這些減化過的變數來設計交互作用變數;最後透過數學模型以檢視進入模式決定因素間交互作用的影響。 |
英文摘要 | This paper analyzes the impact of interaction effects of determinants on the entry mode decision of the U.S. multinational companies (MNCs) in four Asian newly industrialized countries-South Korea, Taiwan, Singapore, and Hongkong. The hypotheses related to the interaction effects among five determinants are developed. A questionnaire is developed based on the following five constructs: investment risk in host country, the expected return provided by host country market, dissemination risk in host country, firm-specific ownership advantages, and firm's overall global strategy. A sample of 523 U.S. MNCs engaged in those NICs was identified. Survey questionnaire have been sent out to presidents, vice presidents, foreign officers who are in charge of foreign operations. The data were analyzed by utilizing factor analysis first to reduce the total numbers of variables. The interaction variables are created utilizing the reduced variables. The logistic model then will be performed to detect the impact of interaction effects of determinants on the entry mode decision. |
本系統中英文摘要資訊取自各篇刊載內容。