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題名 | 苗栗地區中小企業經營環境研究=Research of Small and Medium Enterprises Operation Environment in Miaoli Area |
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作者 | 王本壯; 黃銘章; Wang, Ben-chaung; Hung, Ming-chung; |
期刊 | 聯大學報 |
出版日期 | 20051200 |
卷期 | 2 民94.12 |
頁次 | 頁99-127 |
分類號 | 555.45 |
語文 | chi |
關鍵詞 | 中小企業; 經營環境; 輔導策略; Small and medium enterprise; Operation environment; Aiding strategies; |
中文摘要 | 本研究針對苗栗地區的中小企業進行深度訪談及問卷調查,希望能從經營狀況及面臨困境探討其永續經營的策略與政府需提供的協助。研究結果顯示,苗栗地區的中小企業主普遍面臨經營規模較小,經營知能不足,以及連鎖企業的威脅。所需要的協助則包含:「消費者需求的掌握」、「新的經營理念與知識」、「經營情報的交流」等。本研究另外以參與活動的意願強弱與其所需要的輔導項目作單因子變異數分析,結果顯示有意願參與研訓中心所舉辦活動的業主其需求分別是:「庫存管理」、「經營情報交流」、「財務報表分析」與「稅務法規的諮詢」等四項。 |
英文摘要 | By the ways of interviews and questionnaire surveys, this research is aimed to study, according to the enterprise operation situation and operation difficulties, what the enterprise policies of sustainable operation are and what government should provide help. The outcome of this research points out that the main problems of Miaoli enterprises are smaller enterprise operation scale, insufficient operation knowledge, and the threat of chain stores. The help they require includes understanding customers’ need, new enterprise operation vision and knowledge, and exchange of enterprise operation information so on. Two variables, different will level of participation and necessary aiding items, are used in the method of One-way ANOVA . It shows that people, who are willing to participate the activities of training center, require four main help items. They are inventory management, exchange of enterprise operation information, financial statement analysis, and financial regulations information. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。