頁籤選單縮合
題 名 | 高屏地區民營羽球場消費選擇因素之研究=A Study of the Consumer Estimate Factor of Private Badminton Court in Kao-Ping Area |
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作 者 | 歐陽金樹; 蔡育佑; | 書刊名 | 聯大學報 |
卷 期 | 2 民94.12 |
頁 次 | 頁89-98 |
分類號 | 528.9243 |
關鍵詞 | 羽球; 消費選擇; 高屏地區; Badminton; Consumer estimate; Kao-Ping area; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以民營羽球場參與者為研究對象,主要目的為瞭解高屏地區民營羽球練習場參與者消費選擇因素。本研究在高雄市與屏東縣八家羽球練習場發出800份問卷,有效問卷519份,有效回收率為64.88%。依研究需要所採用之分析方法包括:描述統計、次數分配、信效度分析、因素分析、t考驗與單因子變異數分析。結果顯示(一)不同性別在消費選擇因素有顯著差異。(二)不同教育程度在消費選擇因素有顯著差異。(三)不同婚姻狀況在消費選擇因素有顯著差異。(四)不同年齡之羽球參與者在消費選擇因素有顯著差異。 |
英文摘要 | The purpose of this study regarded private badminton court participant as the research object. The major purpose, in order understands private badminton court to consume estimate factor. The subjects of this study were badminton participants at eight badminton courts in Kao-Ping area and sent out 800 questionnaires. The effective questionnaires were 519 and collective rate was 66.25%. Data were analyzed by Description Analysis, Reliability Analysis, Factor analysis, T-Test, One-Way Analysis of Variance. The results showed: (1) Significant different had been found in gender on the consumer estimate factor. (2) Significant different had been found in level of education on the consumer estimate factor. (3) Significant different had been found in marital status on the consumer estimate factor. (4) Significant different had been found in age on the consumer estimate factor. |
本系統中英文摘要資訊取自各篇刊載內容。