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來源資料
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題 名 | 成熟企業如何進行電子商務經營模式的變革:以兩家老券商為例=How Established Firms Adapt to Virtual Business Model: An Empirical Study of Two Established Brokerage Firms in Taiwan |
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作 者 | 陳禹辰; 羅珮軒; | 書刊名 | 管理與系統 |
卷 期 | 10:4 2003.10[民92.10] |
頁 次 | 頁517-539 |
分類號 | 490 |
關鍵詞 | 電子下單; 策略意圖; 核心能力; 經營模式; Electronic brokerage; Strategic intent; Core capability; Business model; |
語 文 | 中文(Chinese) |
中文摘要 | 電子商務興起之後,一般均認為,傳統企業必需試圖轉型,並摸索出一個新的經營模式。本研究根據技術的知識性本質,探索元大京華與寶來兩家著名券商如何進行企業經營模式之變革。結果發現:電子下單所引發的組織創新與變革,非常有可能構成一個複雜且動態的過程;面對複雜的創新,高階管理者的策略意圖與組織過去積蓄的核心能力是組織形成創新傾向的因素之一,並且很可能會影響組織實施創新的成效。然而,面對複雜及持續動態演變的電子商務,其採用與實施的過程中,組織很可能得制訂一連串互為相關的決策,並且會使其涉入老舊知識的汰換及新知識的學習,最後可能引發企業經營模式與核心能力的調整。在這個過程中,管理者得設法有效地協調及重新部署內外部能力。創新實施的結果(包含創新實施績效與組織變革的衝擊)則會影響主管的認知與其策略意圖,繼而形成一個不斷交互影響的循環。前述變數在元大與寶來兩個個案中,所扮演的角色及重要性都不盡相同,但都可觀察到各個變數同時具有交互作用,彼此相互影響。 |
英文摘要 | With the stunning growth of the electronic business (EB), many established firms are adapting to a new business model. This study assumes that a business model is composed of a firm’s core capability or technological know-how. It is hypothesized that the CEO’s strategic intent and the organizational core capabilities may facilitate the deployment of a new business model. However, this initiative may incur a set of interrelated innovation decisions. The adopted firms may not be successful if, at the e4nd of these decisions, they don’t renew their existing core capabilities and embrace the new technologies, to act as a basis of the new business model. This process will inevitably incur the adaptation of the existing knowledge and the accumulation of new knowledge. Which may result in a shift of the business model and core capabilities of the firm. The outcomes of innovation might in turn influence the CEO’s cognition on the technological opportunities of and his/her strategic intents about related innovations. This study, stand on the above perspective, conduct an exploratory case study, using data from two brokerage firms in Taiwan. The results tend to support the above arguments. |
本系統中英文摘要資訊取自各篇刊載內容。