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題名 | 產品設計創意:造形語言、設計詮釋與媒介訊息之整合探討=Product Design Creativity: A Further Exploration on the Integration of Visual Language, Design Interpretation, and Message Conveyed |
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作者 | 丑宛茹; | 書刊名 | 實踐設計學報 |
卷期 | 1 民94.07 |
頁次 | 頁46-61 |
分類號 | 962 |
關鍵詞 | 產品設計; 造形語言; 設計詮釋; 媒介訊息; Product design; Visual language; Design interpretation; Message conveyed; |
語文 | 中文(Chinese) |
中文摘要 | 設計是創造與溝通的行為,而設計的舞臺即是在生活中的臨場呈現。設計創意藉由造形語言的視覺化呈現,透過產品訊息、文化理解、媒體溝通……等管道來影響使用者與消費者的認知世界。消費者以相關且不同的參照物來描述心中已有的欲求,而這些參照物就是曾出現過且較為接近的物品或訊息。一般而言,物理性、功能分類及認知評價被視為產品設計的基本要件;然而對於人文思考在設計中所扮演之角色,若未能就其設計涵構及概念語言作深層的了解,則有著表面論述的可能危機。 本研究的主旨即著重於探討在設計創意的多元激盪下,產品造形語言所顯露的中心主題、媒介訊息與意義象徵的重要性,以及其相關設計溝通策略之擬定。執行內容包括: 1. 造形語言與設計詮釋之相關文獻評析 2. 針對「產品整合設計」教學中之個案創作,進行造形語言與設計詮釋之關聯探討 3. 媒介訊息與產品設計之補遺作用與溝通策略 4. 嘗試提議產品設計創意與媒介訊息之整合與應用策略 |
英文摘要 | Design, a behavior of creation and communication and pivoted on life as it center stage, tries to influence the users’ and consumers’ conceptions about the world through media communication, product message, and cultural interpretation by ways of visual presentation. Consumers use their previous experiences as referents to describe their inner desires and these, in turn, bring designer closer to their needs. Ample researches and studies had been devoted to areas like physics, functional distinctions and cognitive values that were once wildly, held as the theme of design, nonetheless, human factors such as humanistic thinking never receives its share of respect; no one has ever tried to further explore the deeper meaning of design context and concept language. When the focus is on the mechanic aspect of design, we are exposing ourselves to the risk being superficial. That is why, in this study, the author intends to place the focus on the importance of, when under the shocks of diversity in ideas and concepts, how visual language reveal the themes of messages and their symbolic meanings and related strategies are evolved. The study includes: 1. Historical reviews and assessment on the concept of visual language and its interpretation; 2. A suggested correlation between visual language and its interpretation based on ten case studies with focus on “Product Integrated Design” course; 3. A complimentary effect message intended and product design and the strategies in between; 4. Proposed applications on how to foster and promote the integration between product design and message. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。