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來源資料
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題 名 | 我國反盜版政策之倫理決策模式研究=The Argument of Anti-Pirated Software Policy Design: Viewpoint from the Purchasers' Ethical Decision Making Model |
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作 者 | 劉祥得; | 書刊名 | 行政暨政策學報 |
卷 期 | 40 2005.06[民94.06] |
頁 次 | 頁63-98 |
分類號 | 588.34 |
關鍵詞 | 倫理決策; 盜版軟體; 政策設計; 階層迴歸分析; Ethical decision; Pirated software; Policy design; Hierarchical regression analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究探索消費者倫理強度、風險認知與倫理論證對於盜版軟體購買倫理決策的影響。本文利用劇情式問卷施測,檢驗所設立之假設與模式。經階層式迴歸分析結果得知,消費者購買盜版軟體受結果嚴重性、社會共識、起訴風險、社會風險、倫理認知等因素影響,而降低盜版軟體購買之意願。準此,本文嘗試性提出以盜版軟體購買者「倫理決策模式」,嵌入傳統政策設計之邏輯結構。 |
英文摘要 | This paper explores the influence of consumer’s moral intensity, perceived risks and moral reasoning on their ethical decision of pirated software. We collected datum by using the scenario-based questionnaire, and tested hypothesizes and model which we developed. The hierarchical regression analysis result shows that consumer purchase intention is influenced by certain aspects of their magnitude of consequence, social consensus, prosecution risk, social risk, cognitive moral development. We also propose the ‘ethical decision making model’ to adjust the logic structure of traditional policy design. |
本系統中英文摘要資訊取自各篇刊載內容。