頁籤選單縮合
題名 | 國際書展角色與功能之研究--以臺北國際書展為例=The Role and the Function of International Book Fair--A Case Study on TIBE |
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作者姓名(中文) | 應立志; 邱振中; | 書刊名 | 出版與管理研究 |
卷期 | 1:1 2004.12[民93.12] |
頁次 | 頁3-38 |
分類號 | 487.62 |
關鍵詞 | 國際書展; 圖書展覽行銷; 版權交易; 臺北國際書展; Copyright trading; Taipei international book exhibition; TIBE; International book fair; Book exhibition marketing; |
語文 | 中文(Chinese) |
中文摘要 | 國際書展為出版活動中的交流重要節點,除藉由書籍展銷、版權貿易與出版合作等方式達成商業目的,並有更深層的文化交流與發展之意涵。本研究針對國際書展做探索性研究,嘗試探討國際書展於出版活動中所扮演的角色與功能,從展覽行銷面向與版權交易面向來分析現階段國際書展,提出國際書展之辦展模式。並以臺北國際書展為例,研究其角色與功能等並深入研究分析。 透過大量文獻調查與統整,本研究針對國際書展的本質面可得以下幾點結論:1.國際圖書市場已成形,國際書展為重要出版交流,在出版商業機制與文化發展交流扮演重要角色。2.國際書展漸漸朝版權交易功能與專業辦展方向發展。3.線上版權交易對國際書展版權造成功能轉移之影響。4.臺北國際書展個案分析並提出辦展之建議。 |
英文摘要 | International book fair is an important point of publishing interchange. Besides it can achieve commerce purpose in book-sell, copyright and co-publish, there are further meaning of culture interaction and development. International book fair is not only a place exhibits publishing products but a ideal platform of publishing commerce, interpersonal and cultural interaction. Therefore, international book fair is having important advantage in humanity cultural interaction and improvement. Due to the lack of systematic academic studies on international book fair, the thesis intends to do the research on this subject while widely collecting the related documents as well as reviewing these documents in expecting to find out the role and the function that international book fair plays and performs in the publishing activities, mainly form the “exhibition marketing” and the “copyright trading” two aspects. Through analyzing different types and various kinds of international book fairs around the world, the thesis then proposes a model of holding the International Book Fair. In addition, the thesis also takes TIBE (Taipei International Book Exhibition) as an important cases study, and then makes some specific suggestions about holding the international book fair under the global circumstances to feed the needs of the so called “Chinese-language market”. After doing the research, through reviewing and interviewing, the thesis, as a pilot study, still makes some contributions and conclusions as the following: firstly, it is the forming of the international book market that results in the emergence of the international book fair, which has already played an important role in both business trading and culture exchange in publishing activities; secondly, the focus of the international book fair is moving toward the direction of copyright trading and the professional exhibition-holding; thirdly, online copyright trading indeed impacts on the function of the international book fair in copyright trading; fourthly, taking TIBE as the case study and making some suggestion on holding a fair. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。