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題 名 | 市場導向的文化與生態創新的採行之實證研究:以產業為控制變數=An Empirical Study of Market-orientated Culture and Eco-innovative Adoption: By Industry as Controlled Variable |
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作 者 | 黃義俊; | 書刊名 | 臺大管理論叢 |
卷 期 | 15:1 2004.12[民93.12] |
頁 次 | 頁97-129 |
分類號 | 555.9 |
關鍵詞 | 市場導向的文化; 生態技術創新的採行; 生態行政管理創新的採行; Market-orientated culture; The eco-technical innovative adoption; The eco-administrative innovative adoption; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究採用Narver與Slater(1990)的觀念將市場導向的文化分為顧客導向、競爭者導向與跨部門協調等三個構面;在生態創新方面,本研究參考Ramus(2001)的研究,將生態創新的採行分為:生態技術創新的採行和生態行政管理創新的採行等二個構面。實證南臺灣2000大製造業中,紡織、造紙與印刷、石化、鋼鐵、電子、資訊與通訊,其生態創新的採行與市場導向的文化之相關性、影響程度與差異性。在90個有效樣本中,研究發現:生態技術創新與行政管理創新的採行與顧客導向、競爭者導向與跨部門協調呈顯著正相關。至於影響程度,在生態技術創新的採行方面,競爭者導向的影響程度較大;生態行政管理創新的採行方面,競爭者導向的影響程度較大;高成長的產業其生態技術創新與生態行政管理創新的採行越多。在差異性方面,不同產業間其生態技術創新與行政管理創新的採行有顯著性差異,一般而言,資訊與通訊業以及電子業均高於其他產業。 |
英文摘要 | This research applies the concept of Narver and Slater (1990) that divides the market-orientated culture into customer orientation, competitor orientation and interfunctional coordination. With respect to eco-innovative, this research refers to Ramus (2001)’ study, it divides the eco-innovative adoption into the eco-technical innovative adoption and the eco-administrative innovative adoption. This paper use the empirical research to verify the relationship, extent and difference between the eco-innovative adoption and the market-orientated culture in top 2000 manufacturing firms for six industries in Southern Taiwan. From 90 effective samples, our empirical results indicate that the eco-technical innovate adoption and the eco-administrative innovative adoption have apparently positive correlation with market-orientated culture- customer orientation, competitor orientation and interfunctional coordination. In respect of the influenced extent, the more influence under the competitor orientation have, the more practices on the eco-technical innovative adopotion will take. The more influence under the competitor orientation have, the more practices on the eco-administractive innovative adoption will take. Industry has the more high growth rate, the more practices on the eco-innovative adoption will take. With regard to the eco-innovative adoption, there are significant differences on different industries. Generally speaking, electronics, information and telecommunication industries than textile industry have more practices on the eco-technical innovative adoption and the eco-administrative innovative adoption. |
本系統中英文摘要資訊取自各篇刊載內容。