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題 名 | 私校之經營管理=Management of Private Schools |
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作 者 | 張信雄; | 書刊名 | 南臺科技大學學報 |
卷 期 | 29 2004.12[民93.12] |
頁 次 | 頁1-8 |
分類號 | 527 |
關鍵詞 | 學校經營; 私立學校; 策略管理; School management; Private school; Strategic management; |
語 文 | 中文(Chinese) |
中文摘要 | 私人辦學是我國優良傳統之一,在促進知識普及,實踐教育機會均等,以及推動社會進步等力面,具有重要的功能。但近年來,由於整體教育環境的變遷,私立學校學生經營問題的案例時有所聞,因此引發各界對私校制度的疑慮與關切。本文嘗試引用管理學中「SWOT分析」、「PDCA循環」、「4P行銷策略」等重要觀念,並佐以本人主持校務工作的實際經驗及策略,分析當前臺灣私立學校經營管理的有關問題,希望藉此拋磚引玉,引發更多更深入的討論。 |
英文摘要 | The private running of schools has been one of the estimable legacies of our country, and performs an important function of promoting knowledge dissemination, providing equal education opportunities, and facilitating social progress. With the changes in the overall educational environment, however, recent years have witnessed quite a few cases of mismanagement of private scho91s, raising consequently widespread concerns and apprehension about the operation of private schools. Employing essential management concepts such as SWOT analysis, PDCA cycle and the 4Ps in marketing strategies, as well as drawing on the author's hands-on experiences and strategies in educational administration and management, this paper analyzed the current management and related problems encountered by private schools in Taiwan, with a view to paving the way for sparking further and more profound discussions at issue. |
本系統中英文摘要資訊取自各篇刊載內容。