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| 題 名 | 數位科技在國際企業建構知識經濟型溝通與談判之應用=International Enterprises Constructing Knowledge Management Performance for Business Negotiation and Communication Environment |
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| 作 者 | 邱若芷; | 書刊名 | 美和技術學院學報 |
| 卷 期 | 23:2 2004.10[民93.10] |
| 頁 次 | 頁281-299 |
| 分類號 | 493 |
| 關鍵詞 | 溝通與談判機制; 溝通與談判模式; 知識經濟科技工具; 數位化科技平臺; 溝通策略與談判現象; 最適動態的均衡; Communication and negotiation mechanism; Communication and negotiation model; Knowledge management performance tool; Digital technology performance; Negotiation strategy and negotiation phenomena; Optimally dynamic equilibrium; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 企業經營邁入國際化的過程中,必然面臨許多國際化人力資源管理的問題與挑戰,其中建立國際組織間有效的溝通管道並達成雙贏的溝通與談判機制,成為未來的趨勢與重要的課題;然而組織在面臨多元複雜的管道來進行溝通與談判時,如何透過知識經濟的應用與科技管理的工具,將傳統溝通與談判時所無法達成的新作法,屆時在本研究中提出新契機,以發展出適宜的即時傳訊與機制,來解決傳統溝通與談判中經常面臨的時空困境與其所衍生的問題。本文在探討科技管理與知識經濟兩核心理論後,試圖建造出國際企業溝通與談判因素的概念性整合架構,來說明現代化國際企業溝通與談判的現象,以及影響溝通與談判結果的重要因素與特質。為了建構出有效的溝通與談判模式,本研究首先測試國際企業的溝通與談判是否受科技管理與知識經濟的理論影響,並加以修正往昔溝通與談判的理論:主張策略性的行為理論,終極目的是要對手讓步;追求利潤極大化的目的,能使其對手作出最大的讓步。但是外在的環境日趨複雜與瞬息萬變,再加上毫無底線、不確定何時停止的激烈性競爭,己方要強化其競爭力到何種程度,方能略勝對手一籌。因此,本研究在彈性互動的變遷環境、知識管理、溝通與談判等文獻的探討下,將知識經濟與科技管理的工具,導入知識經濟均衡溝通模式,作為國際企業發展知識經濟型溝通與談判的重要依據。 |
| 英文摘要 | The businesses in the process of globalization are encountering many problems and challenges for management of internationalized human resource. To establish effective communicative networks among international organizations and to reach the win-win mechanism of negotiation become a trend and a crucial issue. However, it is worth of further studying how organizations strengthen their traditional negotiation skills through effective knowledge management and technology performance system. A suitable solution for overcoming the past difficulty in transmission of communication through knowledge economy performance is blooming up in this era. After studying referential sources and applying the theory of communication and knowledge management, the conceptually integrated framework of negotiation factors on communication performance of international businesses was built in this research. Through multimedia integration with digital performance tools flourish businesses into the managerial models of negotiation strategy, which delineates the negotiation revolutions for effective globalization of organization. To define negotiations among international organizations influenced by technology and to amend the falsity of negotiation, this research is to emphasize win-win maximum wealth instead of win-loss situation. Since the external environment is getting more and more complicated uncertain, the negotiation enforcing the bilateral competitiveness becomes difficult. The negotiation will come to the risk of negotiation deadlock in a lose-lose plight when bilateral sides pursue the maximum private interests. This study establishes a suitable negotiation model to accelerate transmission of negotiations through knowledge management and performance technology for exploring traditional negotiation of pitfalls. |
本系統中英文摘要資訊取自各篇刊載內容。