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題名 | 無線電視臺ERP專案選擇風險評估之研究:模糊理論之應用=A Risk Assessment Model for Wireless Television Station in ERP Project Selection--A Fuzzy Theory Approach |
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作者姓名(中文) | 陳耀竹; 盧昱俊; | 書刊名 | 傳播管理學刊 |
卷期 | 5:3 2004.09[民93.09] |
頁次 | 頁83-96 |
分類號 | 557.77 |
關鍵詞 | 企業資源規劃; 風險評估; 風險管理; 風險因子; 層級分析法; ERP; Risk assessment; Risk factors; Risk management; AHP; Analytic hierarchy process; |
語文 | 中文(Chinese) |
中文摘要 | 無線電視產業面臨有線電視產業的競爭,為尋求低成本、高品質、以及快速回應的能力,常需建置ERP系統加以因應。過去ERP專案常考量是否符合組織變革與企業流程再造等層面,鮮少從風險層面進行評估。有鑑於此,本文試圖從風險的角度,為無線電視公司建構一套評選ERP專案風險評估之模式,以供無線電視公司決策參考之用。 由文獻回顧與參考國內四家無線電視臺業者的意見,彙整出評選ERP專案風險準則。利用重要性分析,萃取出風險評估準則項目,進而建構ERP專案風險評估之層級結構。文中分別利用層級分析法與模糊德菲法決定風險因子相對權重,並經由文中所提的模糊多評準演算法則,該演算法則是根據三角形模糊數與語言變數兩個主要的觀念,作為評估風險準則之「可能性」與方案滿足各準則之「嚴重度」評估之用。經過層級整合後,利用Chang and Chen模糊數排序法求出風險值,以供無線電視臺經營決策參考之用。本文採上述方法對中華電視公司做一實例應用,分別對五家ERP軟體服務供應商之風險進行評估,以選擇最佳的ERP專案供應商。 |
英文摘要 | The purpose of this paper is to propose an algorithm for A Study of Assessing Risk for Wireless Television Station in ERP Projects Options. The fundamental concepts we have adopted include the importance analysis, fuzzy Delphi method, fuzzy set theory and multi-criteria decision method. With the literature review and the investigation of the experts in wireless television stations, we use importance analysis to get the key criteria. Then we construct the hierarchy structure of assessing risks of Wireless Television Station in ERP Project Selection. An algorithm proposed in this study is based on the concepts of triangular fuzzy number and linguistic variable to assess the preference ratings of linguistic variable, “probability” and “severity”. The subjects can employ an assumed rating set to show the individual perception of the linguistic varaibles. Finally we use the Chang and Chen's ranking method to rank the final scores of the value. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。