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題名 | 線上旅遊網站營運績效關鍵因素之研究=The Research on Critical Performance Factors of E-commerce in On-line Travel Service |
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作者 | 張孟元; 蘇伯榮; | 書刊名 | 資訊傳播與圖書館學 |
卷期 | 10:1-4 民93.06 |
頁次 | 頁65-87 |
分類號 | 992.2 |
關鍵詞 | 資訊品質; 系統品質; 服務品質; 安全品質; 營運模式; Information quality; System quality; Service quality; Security quality; Business model; |
語文 | 中文(Chinese) |
中文摘要 | 旅遊電子商務因網際網路在這幾年蓬勃的興起,逐漸的將消費者的旅遊行為改變,慢慢導引顧客透過網路來完成旅遊的相關交易。因此,企業均無法漠視其影響力及商機,紛紛利用網路從事商業活動,網際網路上的電子商務突破了時空的限制,並加速金流、物流和資訊流的處理流程,同時降低了企業成本,以及提昇交易的機會,創造更大的商機。因此,旅遊業也在這股潮流中調整了經營的略,紛紛從傳統旅行社轉變成旅遊電子商務的模式來經營,並於西元2000年臺灣成立了數十家的旅遊網站,而且其他行業皆躍躍欲試,紛紛成立網路公司或利用現有資源建立通路,搶攻線上旅遊市場。本研究以DeLone W.H. & McLean E.R.(1992)所提理論為基礎,經由先導專家意見研析,再經由因素分析,建構「線上旅遊網站營運績效關鍵因素」的評估準則,作為企業規劃線上旅遊網站經營策略之實證參考。 |
英文摘要 | e-commerce in on-line travel service prevails recently, and makes the behavior of travelers change into the digital transaction gradually, E-commerce breaks through the temporal and spatial limitation, speeds up the flows of money, objects, and information. By lowering the transaction cost and promoting the opportunities, e-commerce creates more successes in the traveling market. It’s megatrend for everyone to utilize e-commerce on internet for transaction by benefiting from the influence and effectiveness of internet. Same as to traveling industry, more and more players transform their operation strategies from traditional ones to e-commerce. The travel agencies in Taiwan set up their internet services to catch the promising trends since 2000, other non-traveling companies also accommodate their IT infrastructure and strategies to enter the on-line traveling market proactively. This research is based on the IS Model of DeLone W.H. & McLean E.R.(1992), making use of Factor Analysis Method piloted by the research and analysis of experts to construct the evaluation guidelines on the critical performance factors of on-line travel service. The research paves the way for the providers of on-line travel service with a useful framework and reference in their strategic planning. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。