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題名 | 以本體論為基礎之案例推理系統之研究:以旅遊行程推薦為例:The Use of Ontology in Case-based Reasoning System for Itinerary Recommendation |
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作者 | 徐濟世; 洪庭啟; Hsu, Jin-shih; Hung, Ting-chi; |
期刊 | 管理與資訊學報 |
出版日期 | 20040600 |
卷期 | 9 2004.06[民93.06] |
頁次 | 頁31-61 |
分類號 | 001.642 |
語文 | chi |
關鍵詞 | 本體論; 案例式推理; 旅遊行程推薦; Ontology; Case-based reasoning; Itinerary recommendation; |
中文摘要 | 建置本體論(ontology)知識模型之主要的目的在於,可以將某一領域知識(domain knowledge)建構出具共享性(sharable)和可再利用性(reusable)的知識結構。而案例式推理(Case-Based Reasoning)模式則可藉由搜尋過去解決問題的方法與領域知識來試圖解決目前所發生的問題。因此,本研究之目的在於提出一以本體論為基礎之案例式推理系統,使得領域知識得以更有效率地分享與再利用來解決目前所面臨的問題,並以觀光旅遊領域為例來實作旅遊行程推薦系統。經由研究和實作系統後,本研究對於學術與實務上之貢獻有兩點:(一)學術上,此模式將可強化案例推理之能力,並可以由此理論應用於其他適合的領域知識。(二)在實務上,旅遊業者可經由系統的協助進而有效管理及整合顧客資料,簡化旅遊業的行銷業務及人力資源,並透過此互動性旅遊資訊系統將可以作為旅遊電子商務的起始機制,建立一符合目前網路服務趨勢之旅遊產業商業模式。 |
英文摘要 | The use of ontology is to construct the domain knowledge with sharable and reusable features. By studying the domain knowledge and searching the resolutions implemented in the past, the Case-Based Reasoning (CBR) model, as an attempt, is used to solve the problems we are facing now. Thus, the research aims to offer a Case-Based Reasoning system with ontology as a basis to find solutions to the current problems through the efficient sharing and reuse of the domain knowledge. An application of the proposed framework to the development of a Case-Based Reasoning system for tourism itinerary recommendation is illustrated. Two contributions of this research are: a) Academically, the theory of the Case-Based Reasoning model can be applicable to other related fields. b) In practice, electronic business in tourism can be initiated by an interactive travel recommendation system. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。